Rascasse Audience Intelligence

Chick-fil-A Target Market in United States

Chick-fil-A has an estimated audience of 63.5M people in United States.

#1among Restaurants in United States
#18among brands in United States#20in Food & Beverages

The average Chick-fil-A fan in United States is 40.1 years old, more female, and lives primarily in Texas.

By number of fans, Chick-fil-A ranks #1 among the 363 objects in Restaurants in United States — 13.3× the group median.

Compared with the other 362 objects in Restaurants, Chick-fil-A fans stand out for their interest in KFC, McDonald's and Hobby Lobby.

Most fans live in Texas, California, Florida.

Top affinities include Popeyes Louisiana Kitchen, Raising Cane's Chicken Fingers, Zaxby's, with strongest over-indexing on Popeyes Louisiana Kitchen (5.42× the country average).

Demographically, the Chick-fil-A audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

The typical Chick-fil-A fan in United States is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
63.5M
in United States
Gender
57.8%♀
42.2% male
Age
40.1
average years
Country rank
#247
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Chick-fil-A

57.8% are female, 42.2% are male, average age 40.1.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Chick-fil-A audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.1
Estimated audience size63.5M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Chick-fil-A audience in United States
Age bracketShare%
16-2421%
25-3419%
35-4418%
45-5419%
55+23%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Chick-fil-A audience comes from United States.

Worldwide audience distribution share by country for Chick-fil-A
CountryShare
United States88.2%
Canada5.0%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chick-fil-A customers by region in United States
#RegionReachAffinity×
01Georgia~4.5M2.07×
02Texas~8M1.86×
03South Carolina~2M1.80×
04North Carolina~3.5M1.79×
05Virginia~3M1.70×
06Alabama~1.5M1.59×
07Tennessee~2M1.56×
08Florida~6.5M1.54×
09Maryland~2M1.54×
10Delaware~300K1.35×
11Utah~800K1.29×
12Oklahoma~1M1.28×
13Mississippi~700K1.24×
14Arkansas~700K1.23×
15Colorado~1.5M1.22×
16Kentucky~1M1.21×
17Louisiana~1M1.17×
18Missouri~1.5M1.15×
19Pennsylvania~3M1.14×
20Indiana~1.5M1.14×
21Arizona~1.5M1.10×
22Ohio~2.5M1.08×
23West Virginia~400K1.05×
24Washington, District of Columbia~100K1.03×
25Kansas~600K1.01×
26New Jersey~1.5M0.98×
27Nevada~600K0.95×
28California~6.5M0.89×
29New Mexico~400K0.88×
30Illinois~2M0.87×
31Washington~1M0.80×
32Idaho~300K0.80×
33Nebraska~300K0.77×
34Michigan~1.5M0.75×
35Hawaii~200K0.73×
36Connecticut~500K0.72×
37Minnesota~800K0.71×
38Massachusetts~900K0.70×
39Iowa~400K0.70×
40Oregon~500K0.68×
41New York~2.5M0.65×
42Wisconsin~700K0.65×
43Rhode Island~100K0.58×
44North Dakota~80K0.56×
45Montana~100K0.52×
46New Hampshire~100K0.49×
47South Dakota~70K0.44×
48Maine~100K0.43×
49Wyoming~50K0.41×
50Vermont~20K0.16×
Fig. 06

Affinity by region

Affinity by region — Chick-fil-A, United States
0.16×1.00×2.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chick-fil-A audience vs. the country average
#·InterestCategoryAffinity×
01Popeyes Louisiana KitchenFood & Beverages5.42×
02Raising Cane's Chicken FingersFood & Beverages5.28×
03Zaxby'sFood & Beverages4.57×
04Jack in the BoxFood & Beverages4.36×
05Five GuysFood & Beverages4.29×
06WhataburgerFood & Beverages3.63×
07Wendy'sFood & Beverages3.52×
08Culver'sFood & Beverages3.47×
09Arby'sFood & Beverages3.39×
10Taco BellFood & Beverages3.31×
11KFCFood & Beverages3.20×
12Burger KingFood & Beverages3.11×
13SubwayFood & Beverages3.08×
14Panera BreadFood & Beverages2.93×
15Panda ExpressFood & Beverages2.83×
16Chipotle Mexican GrillFood & Beverages2.71×
17WingstopFood & Beverages2.63×
18Texas RoadhouseFood & Beverages2.12×
19McDonald'sFood & Beverages2.09×
20Hobby LobbyHome & Garden1.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chick-fil-A audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chick-fil-A audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.23×
PatriotismCONSERVATISM1.21×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chick-fil-A audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.87×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chick-fil-A over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chick-fil-a-10804” · Methodology