Rascasse Audience Intelligence

San Jose Sharks Fan Demographics in United States

San Jose Sharks has an estimated audience of 3.8M people in United States.

#20among Ice hockey in United States

#165among teams in United States #746in Sports

The average San Jose Sharks fan in United States is 39.4 years old, more male, and lives primarily in California.

By number of fans, San Jose Sharks ranks #15 among the 33 NHL teams in United States.

Its fans are 1.1 years older than the group average of 38.3.

Women make up 31.8% of the fan base, 2.9 percentage points fewer than the group average.

Compared with the other 32 NHL teams, San Jose Sharks fans stand out for their interest in Evgeni Malkin, ccm hockey and Macklin Celebrini.

In Q3/2026, search interest was +72.8% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: January, March and November account for 41% of the year's searches, August is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Toronto Maple Leafs, Connor McDavid, Evgeni Malkin, with strongest over-indexing on Toronto Maple Leafs (99.21× the country average).

Demographically, the San Jose Sharks audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

The typical San Jose Sharks fan in United States is more male, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Toronto Maple Leafs.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size

3.8M

in United States

Gender

31.8%♀

68.2% male

Age

39.4

average years

Country rank

#8585

among all objects in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Solution

Section 02

Demographics of San Jose Sharks fans

31.8% are female, 68.2% are male, average age 39.4.

Fig. 02

Gender split

31.8%

Female

68.2%

Male

Demographic split for San Jose Sharks audience in United States
Metric	Value
Female	31.8%
Male	68.2%
Average age	39.4
Estimated audience size	3.8M

Fig. 03

Age distribution

Age distribution of the San Jose Sharks audience in United States
Age bracket	Share	%
16-24		23%
25-34		18%
35-44		18%
45-54		20%
55+		21%

Fig. 04

Worldwide distribution

62.0%

of the worldwide San Jose Sharks audience comes from United States.

Worldwide audience distribution share by country for San Jose Sharks
Country	Share
United States	62.0%
Canada	19.2%
United Kingdom	1.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

San Jose Sharks fans by region: top regions in United States
#	Region	Reach	×
01	California	~3M	6.81×
02	Nevada	~100K	3.40×
03	Oregon	~100K	2.00×
04	Idaho	~40K	1.82×
05	Alaska	~10K	1.52×
06	Washington	~100K	1.35×
07	Montana	~20K	1.35×
08	Utah	~50K	1.28×
09	Hawaii	~20K	1.27×
10	Colorado	~80K	1.21×
11	Massachusetts	~90K	1.18×
12	Rhode Island	~10K	1.14×
13	Arizona	~90K	1.10×
14	North Dakota	~9K	1.01×
15	Minnesota	~60K	0.99×
16	Wyoming	~6K	0.94×
17	New Hampshire	~10K	0.88×
18	New Mexico	~20K	0.85×
19	Washington, District of Columbia	~7K	0.85×
20	South Dakota	~8K	0.83×
21	Tennessee	~70K	0.82×
22	Wisconsin	~50K	0.81×
23	Maine	~10K	0.81×
24	Illinois	~100K	0.80×
25	Connecticut	~30K	0.80×
26	New York	~200K	0.79×
27	Pennsylvania	~100K	0.79×
28	Missouri	~50K	0.77×
29	Michigan	~90K	0.75×
30	Iowa	~30K	0.74×
31	Kansas	~20K	0.70×
32	New Jersey	~70K	0.69×
33	Nebraska	~10K	0.67×
34	Ohio	~80K	0.63×
35	Virginia	~60K	0.60×
36	Arkansas	~20K	0.60×
37	North Carolina	~70K	0.58×
38	Maryland	~40K	0.57×
39	Florida	~100K	0.55×
40	Indiana	~40K	0.55×
41	Delaware	~6K	0.55×
42	Kentucky	~30K	0.54×
43	Texas	~100K	0.53×
44	Alabama	~30K	0.51×
45	Mississippi	~20K	0.51×
46	West Virginia	~10K	0.51×
47	Louisiana	~30K	0.48×
48	South Carolina	~30K	0.45×
49	Oklahoma	~20K	0.45×
50	Georgia	~50K	0.40×

Affinity by region — San Jose Sharks, United States

Section 04

Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the San Jose Sharks audience vs. the country average
#	Interest	Category	×
01	Toronto Maple Leafs	Sports	99.21×
02	Connor McDavid	Sports	96.71×
03	Evgeni Malkin	Sports	94.37×
04	ccm hockey	Sports	68.65×
05	Calgary Flames	Sports	64.71×
06	Buffalo Sabres	Sports	50.64×
07	Macklin Celebrini	Sports	34.75×
08	Winnipeg Jets	Sports	28.91×
09	SAP Center at San Jose	Sports	28.00×
10	Washington Capitals	Sports	25.67×
11	Florida Panthers	Sports	22.84×
12	Montreal Canadiens	Sports	22.69×
13	Hurricanes (rugby union)	Sports	20.00×
14	Stanley Cup playoffs	Sports	18.40×
15	USA Hockey	Sports	15.38×
16	Colorado Avalanche	Sports	14.64×
17	NHL (video game series)	Games	14.26×
18	Dallas Stars	Sports	14.12×
19	M&T Bank	Business & Career	13.98×
20	San Francisco Giants	Sports	11.95×

Section 05

Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the San Jose Sharks audience

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Personality traits of the San Jose Sharks audience vs. the country average · What stands out
Trait	Cluster	Score
Early Adopter Mentality	POWER	1.27×
Sports Activity	POWER	1.17×
Patriotism	CONSERVATISM	1.17×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Personality traits of the San Jose Sharks audience vs. the country average · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.75×
Need for Security	CONSERVATISM	0.75×
Mindfulness	BALANCE	0.76×