Rascasse Audience Intelligence

Chick-fil-A Target Market in United States

Chick-fil-A has an estimated audience of 70.5M people in United States.

#1among Restaurants in United States
#9among brands in United States#18in Food & Beverages

The average Chick-fil-A fan in United States is 40.1 years old, more female, and lives primarily in Texas.

By number of fans, Chick-fil-A ranks #1 among the 364 objects in Restaurants in United States — 15.8× the group median.

Compared with the other 363 objects in Restaurants, Chick-fil-A fans stand out for their interest in Five Guys, Sonic Drive-In and KFC.

Most fans live in Texas, California, Florida.

Top affinities include Popeyes Louisiana Kitchen, Raising Cane's Chicken Fingers, Zaxby's, with strongest over-indexing on Popeyes Louisiana Kitchen (5.42× the country average).

Demographically, the Chick-fil-A audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

The typical Chick-fil-A fan in United States is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
70.5M
in United States
Gender
57.8%♀
42.2% male
Age
40.1
average years
Country rank
#189
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Chick-fil-A

57.8% are female, 42.2% are male, average age 40.1.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Chick-fil-A audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.1
Estimated audience size70.5M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Chick-fil-A audience in United States
Age bracketShare%
16-2421%
25-3419%
35-4418%
45-5419%
55+23%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Chick-fil-A audience comes from United States.

Worldwide audience distribution share by country for Chick-fil-A
CountryShare
United States88.8%
Canada4.8%
Puerto Rico1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chick-fil-A customers by region in United States
#RegionReachAffinity×
01Georgia~5M2.07×
02Texas~9M1.86×
03South Carolina~2M1.80×
04North Carolina~4M1.79×
05Virginia~3M1.70×
06Alabama~1.5M1.59×
07Tennessee~2.5M1.56×
08Florida~7M1.54×
09Maryland~2M1.54×
10Delaware~300K1.35×
11Utah~900K1.29×
12Oklahoma~1M1.28×
13Mississippi~800K1.24×
14Arkansas~800K1.23×
15Colorado~1.5M1.22×
16Kentucky~1M1.21×
17Louisiana~1M1.17×
18Missouri~1.5M1.15×
19Pennsylvania~3M1.14×
20Indiana~1.5M1.14×
21Arizona~2M1.10×
22Ohio~2.5M1.08×
23West Virginia~400K1.05×
24Washington, District of Columbia~100K1.03×
25Kansas~600K1.01×
26New Jersey~2M0.98×
27Nevada~600K0.95×
28California~7.5M0.89×
29New Mexico~400K0.88×
30Illinois~2.5M0.87×
31Washington~1.5M0.80×
32Idaho~300K0.80×
33Nebraska~300K0.77×
34Michigan~1.5M0.75×
35Hawaii~200K0.73×
36Connecticut~500K0.72×
37Minnesota~800K0.71×
38Massachusetts~1M0.70×
39Iowa~500K0.70×
40Oregon~600K0.68×
41New York~3M0.65×
42Wisconsin~800K0.65×
43Rhode Island~100K0.58×
44North Dakota~90K0.56×
45Montana~100K0.52×
46New Hampshire~100K0.49×
47South Dakota~80K0.44×
48Maine~100K0.43×
49Wyoming~50K0.41×
50Vermont~20K0.16×
Fig. 06

Affinity by region

Affinity by region — Chick-fil-A, United States
0.16×1.00×2.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chick-fil-A audience vs. the country average
#·InterestCategoryAffinity×
01Popeyes Louisiana KitchenFood & Beverages5.42×
02Raising Cane's Chicken FingersFood & Beverages5.28×
03Zaxby'sFood & Beverages4.57×
04Jack in the BoxFood & Beverages4.36×
05Five GuysFood & Beverages4.29×
06WhataburgerFood & Beverages3.63×
07Sonic Drive-InFood & Beverages3.57×
08Wendy'sFood & Beverages3.52×
09Culver'sFood & Beverages3.47×
10Arby'sFood & Beverages3.39×
11Taco BellFood & Beverages3.31×
12KFCFood & Beverages3.20×
13Burger KingFood & Beverages3.11×
14SubwayFood & Beverages3.08×
15Panera BreadFood & Beverages2.93×
16Panda ExpressFood & Beverages2.83×
17Chipotle Mexican GrillFood & Beverages2.71×
18WingstopFood & Beverages2.63×
19Texas RoadhouseFood & Beverages2.12×
20McDonald'sFood & Beverages2.09×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chick-fil-A audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chick-fil-A audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.23×
PatriotismCONSERVATISM1.21×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chick-fil-A audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.87×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chick-fil-A over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chick-fil-a-10804” · Methodology