Rascasse Audience Intelligence

Arizona Diamondbacks Fan Demographics in United States

Arizona Diamondbacks has an estimated audience of 4.3M people in United States.

#39among Baseball in United States#150among teams in United States#662in Sports

The average Arizona Diamondbacks fan in United States is 39.4 years old, more male, and lives primarily in Arizona.

By number of fans, Arizona Diamondbacks ranks #25 among the 30 MLB teams in United States — 0.5× the group median.

Women make up 31.5% of the fan base, 4.5 percentage points fewer than the group average.

Compared with the other 29 MLB teams, Arizona Diamondbacks fans stand out for their interest in Christian Walker, Texas Tech Red Raiders baseball and North Carolina Tar Heels baseball.

In Q2/2026, search interest was −3.9% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: June, September and October account for 44% of the year's searches, January is the quietest month.

Most fans live in Arizona, California, New York.

Top affinities include Christian Walker, Texas Tech Red Raiders baseball, North Carolina Tar Heels baseball, with strongest over-indexing on Christian Walker (78.38× the country average).

Demographically, the Arizona Diamondbacks audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

The typical Arizona Diamondbacks fan in United States is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Christian Walker.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.3M
in United States
Gender
31.5%♀
68.5% male
Age
39.4
average years
Country rank
#7531
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Arizona Diamondbacks fans

31.5% are female, 68.5% are male, average age 39.4.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Arizona Diamondbacks audience in United States
MetricValue
Female31.5%
Male68.5%
Average age39.4
Estimated audience size4.3M
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Arizona Diamondbacks audience in United States
Age bracketShare%
16-2424%
25-3418%
35-4418%
45-5419%
55+22%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Arizona Diamondbacks audience comes from United States.

Worldwide audience distribution share by country for Arizona Diamondbacks
CountryShare
United States80.9%
Mexico6.1%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arizona Diamondbacks fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~2M21.91×
02New Mexico~50K1.98×
03Nevada~60K1.52×
04California~700K1.32×
05Montana~10K0.95×
06Idaho~20K0.91×
07Georgia~100K0.80×
08Wisconsin~60K0.79×
09Wyoming~6K0.77×
10New Jersey~90K0.75×
11Utah~30K0.75×
12New York~200K0.70×
13Hawaii~10K0.67×
14South Dakota~8K0.66×
15Colorado~50K0.65×
16Pennsylvania~100K0.63×
17Oregon~30K0.60×
18Iowa~20K0.60×
19Delaware~7K0.59×
20North Dakota~6K0.59×
21Illinois~90K0.58×
22Alaska~5K0.58×
23Ohio~80K0.56×
24Kentucky~30K0.56×
25Missouri~40K0.55×
26Washington~50K0.53×
27Connecticut~20K0.51×
28South Carolina~40K0.50×
29Nebraska~10K0.50×
30Tennessee~50K0.49×
31Alabama~30K0.49×
32Indiana~40K0.48×
33Mississippi~20K0.48×
34North Carolina~70K0.47×
35Kansas~20K0.46×
36Florida~100K0.43×
37Maryland~30K0.43×
38Texas~100K0.42×
39Louisiana~20K0.42×
40Michigan~50K0.41×
41Rhode Island~6K0.41×
42Arkansas~20K0.40×
43Virginia~40K0.38×
44West Virginia~8K0.37×
45Massachusetts~30K0.35×
46Maine~6K0.35×
47New Hampshire~6K0.35×
48Washington, District of Columbia~3K0.35×
49Minnesota~20K0.34×
50Oklahoma~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Arizona Diamondbacks, United States
0.33×1.00×21.91×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arizona Diamondbacks audience vs. the country average
#·InterestCategoryAffinity×
01Christian WalkerSports78.38×
02Texas Tech Red Raiders baseballSports67.72×
03North Carolina Tar Heels baseballSports60.43×
04Texas A&M Aggies baseballSports52.06×
05Corbin CarrollSports50.95×
06Mississippi State Bulldogs baseballSports48.81×
07Mark McGwireSports34.82×
08Utah MammothSports33.44×
09Paul GoldschmidtSports28.26×
10Larry FitzgeraldSports26.82×
11Arizona LotteryGames25.19×
12Los Angeles Angels of AnaheimSports16.33×
13Los Angeles ChargersSports13.38×
14Philadelphia PhilliesSports13.09×
15Baltimore OriolesSports12.36×
16Tampa Bay RaysSports12.19×
17Toronto Blue JaysSports11.10×
18Cincinnati RedsSports9.56×
19Milwaukee BrewersSports7.14×
20Atlanta BravesSports6.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arizona Diamondbacks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arizona Diamondbacks audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Urban LifestyleOPEN1.23×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arizona Diamondbacks audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
SustainabilityBALANCE0.91×
TravellingTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

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Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Arizona Diamondbacks over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/arizona-diamondbacks-8042” · Methodology