Rascasse Audience Intelligence

Portland Timbers Fan Demographics in United States

Portland Timbers has an estimated audience of 686K people in United States.

#254among Soccer in United States
#465among teams in United States#2939in Sports

The average Portland Timbers fan in United States is 36.1 years old, more male, and lives primarily in Oregon.

Its fans are 2.3 years older than the group average of 33.8.

Women make up 27.3% of the fan base, 7.2 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, Portland Timbers fans stand out for their interest in Toronto FC, Ian Smith and Minnesota United FC.

Interest is seasonal: May, July and August account for 37% of the year's searches, January is the quietest month.

Most fans live in Oregon, Washington, California.

Top affinities include Toronto FC, Ian Smith, Minnesota United FC, with strongest over-indexing on Toronto FC (139.88× the country average).

Demographically, the Portland Timbers audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Patriotism.

The typical Portland Timbers fan in United States is more male, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Toronto FC.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
686K
in United States
Gender
27.3%♀
72.7% male
Age
36.1
average years
Country rank
#31456
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Portland Timbers fans

27.3% are female, 72.7% are male, average age 36.1.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Portland Timbers audience in United States
MetricValue
Female27.3%
Male72.7%
Average age36.1
Estimated audience size686K
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Portland Timbers audience in United States
Age bracketShare%
16-2427%
25-3424%
35-4421%
45-5417%
55+12%
Fig. 04

Worldwide distribution

47.1%

of the worldwide Portland Timbers audience comes from United States.

Worldwide audience distribution share by country for Portland Timbers
CountryShare
United States47.1%
Mexico11.2%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Portland Timbers fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K27.61×
02Washington~50K3.45×
03Idaho~5K1.29×
04Montana~2K0.98×
05Alaska~1K0.92×
06Utah~6K0.84×
07Wyoming<1K0.68×
08California~50K0.67×
09Hawaii~2K0.67×
10Nevada~4K0.63×
11Vermont<1K0.63×
12North Dakota<1K0.61×
13South Dakota~1K0.60×
14Colorado~7K0.59×
15Arizona~9K0.56×
16Minnesota~7K0.56×
17Maine~1K0.52×
18Rhode Island~1K0.52×
19Delaware~1K0.52×
20New Mexico~2K0.49×
21Nebraska~2K0.48×
22West Virginia~2K0.48×
23Kansas~3K0.47×
24New Hampshire~1K0.47×
25Iowa~3K0.45×
26Texas~20K0.43×
27Missouri~5K0.42×
28Mississippi~2K0.41×
29Arkansas~2K0.40×
30Florida~20K0.39×
31Ohio~10K0.39×
32Illinois~10K0.38×
33Maryland~5K0.38×
34New Jersey~7K0.37×
35Connecticut~3K0.37×
36Kentucky~3K0.36×
37Oklahoma~3K0.36×
38Massachusetts~5K0.35×
39Indiana~5K0.35×
40New York~10K0.34×
41Tennessee~5K0.34×
42Wisconsin~4K0.34×
43Louisiana~3K0.34×
44Virginia~6K0.33×
45North Carolina~7K0.32×
46Alabama~3K0.31×
47South Carolina~3K0.30×
48Georgia~6K0.27×
49Michigan~5K0.27×
50Pennsylvania~7K0.25×
Fig. 06

Affinity by region

Affinity by region — Portland Timbers, United States
0.25×1.00×27.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Portland Timbers audience vs. the country average
#·InterestCategoryAffinity×
01Toronto FCSports139.88×
02Ian SmithSports128.77×
03Minnesota United FCSports87.80×
04Malik HenrySports71.15×
05Sporting Kansas CitySports61.12×
06D.C. UnitedSports59.62×
07Los Angeles FCSports59.54×
08San Jose EarthquakesSports59.01×
09Colorado RapidsSports57.43×
10AntonySports53.40×
11Atlanta United FCSports50.98×
12Brandon AubreySports47.47×
13Real Salt LakeSports46.00×
14Ligue 1Sports45.12×
15James RodríguezSports45.11×
16Philadelphia UnionSports41.46×
17Seattle Sounders FCSports35.41×
18National Women's Soccer LeagueSports12.27×
19FIFA World Cup 2026Sports3.51×
20FIFA World CupSports3.29×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Portland Timbers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Portland Timbers audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
PatriotismCONSERVATISM1.26×
SustainabilityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Portland Timbers audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
MindfulnessBALANCE0.86×
IndulgenceJOY0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Portland Timbers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/portland-timbers-17602” · Methodology