Rascasse Audience Intelligence

Albertsons Target Market in United States

Albertsons has an estimated audience of 11.7M people in United States.

#15among Supermarket in United States#317among brands in United States#94in Shopping

The average Albertsons fan in United States is 43.2 years old, more female, and lives primarily in California.

By number of fans, Albertsons ranks #15 among the 221 objects in Supermarket in United States — 8.4× the group median.

Its fans are 4.1 years older than the group average of 39.1.

Women make up 60.4% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 220 objects in Supermarket, Albertsons fans stand out for their interest in WinCo Foods, Physician and Meme.

Most fans live in California, Texas, Nevada.

Top affinities include Vons, Ralphs, King Soopers, with strongest over-indexing on Vons (13.95× the country average).

Demographically, the Albertsons audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.

The typical Albertsons fan in United States is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Vons.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.7M
in United States
Gender
60.4%♀
39.6% male
Age
43.2
average years
Country rank
#3014
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Albertsons

60.4% are female, 39.6% are male, average age 43.2.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Albertsons audience in United States
MetricValue
Female60.4%
Male39.6%
Average age43.2
Estimated audience size11.7M
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Albertsons audience in United States
Age bracketShare%
16-2413%
25-3416%
35-4420%
45-5423%
55+27%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Albertsons audience comes from United States.

Worldwide audience distribution share by country for Albertsons
CountryShare
United States96.0%
China0.6%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Albertsons customers by region in United States
#RegionReachAffinity×
01Idaho~700K10.52×
02Montana~300K8.92×
03Wyoming~100K7.37×
04Nevada~700K6.07×
05New Mexico~400K5.32×
06Oregon~300K2.18×
07Louisiana~300K2.15×
08Arizona~500K2.01×
09California~2.5M1.84×
10Texas~800K1.02×
11Washington~200K0.76×
12Utah~60K0.56×
13North Dakota~10K0.51×
14Colorado~60K0.32×
15West Virginia~10K0.22×
16Alaska~5K0.21×
17Vermont~5K0.21×
18Oklahoma~30K0.19×
19South Dakota~5K0.18×
20Arkansas~20K0.17×
21Rhode Island~6K0.17×
22Delaware~5K0.16×
23Maine~7K0.15×
24New Hampshire~6K0.14×
25Hawaii~7K0.13×
26Mississippi~10K0.12×
27Nebraska~8K0.12×
28Illinois~50K0.11×
29Iowa~10K0.10×
30Kansas~10K0.10×
31Kentucky~10K0.09×
32Connecticut~10K0.09×
33South Carolina~10K0.08×
34Alabama~10K0.08×
35Tennessee~20K0.07×
36Massachusetts~20K0.07×
37Indiana~20K0.07×
38Missouri~20K0.07×
39Maryland~20K0.07×
40Wisconsin~20K0.07×
41Minnesota~10K0.07×
42New York~40K0.06×
43Ohio~20K0.06×
44Georgia~20K0.06×
45North Carolina~20K0.06×
46New Jersey~20K0.06×
47Michigan~20K0.06×
48Virginia~20K0.06×
49Florida~40K0.05×
50Pennsylvania~20K0.05×
Fig. 06

Affinity by region

Affinity by region — Albertsons, United States
0.05×1.00×10.52×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Albertsons audience vs. the country average
#·InterestCategoryAffinity×
01VonsShopping13.95×
02RalphsShopping13.10×
03King SoopersShopping12.37×
04Stop & ShopShopping8.94×
05WinCo FoodsFood & Beverages8.73×
06Hy-VeeShopping7.85×
07Food LionShopping7.67×
08Acme MarketsShopping7.60×
09Fred MeyerShopping7.52×
10WegmansShopping5.61×
11PublixShopping4.57×
12MeijerShopping3.96×
13AldiShopping3.03×
14Trader Joe'sShopping2.64×
15PhysicianBusiness & Career2.51×
16MemeInternet & Social Media2.35×
17Sam's ClubShopping2.22×
18Dollar GeneralShopping2.19×
19Dollar TreeShopping2.15×
20Whole Foods MarketShopping2.12×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Albertsons audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Albertsons audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
TraditionCONSERVATISM1.39×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Albertsons audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
MindfulnessBALANCE0.96×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Albertsons over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/albertsons-19669” · Methodology