A data profile of the people who buy, follow and care about Gamer in United Arab Emirates — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 1,637,182 people in United Arab Emirates.
The average Gamer fan in United Arab Emirates is 33.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Online games, League of Legends, Role-playing games, with strongest over-indexing on Online games (1.75× the country average).
Demographically, the Gamer audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Gamer fan in United Arab Emirates is more male, around 33.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online games.
The key figures that characterise the Gamer profile in United Arab Emirates.
20.4% are female, 79.6% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 33.6 |
| Estimated audience size | 1,637,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 38% | |
| 30-39 | 27% | |
| 40-49 | 12% | |
| 50+ | 5% |
of the worldwide Gamer audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
Where the Gamer audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~200K | 1.14× | |
| 02 | Ras Al Khaimah | ~90K | 1.09× | |
| 03 | Emirate of Sharjah | ~400K | 1.01× | |
| 04 | Fujairah | ~40K | 0.98× | |
| 05 | Emirate of Abu Dhabi | ~700K | 0.95× | |
| 06 | Dubai | ~800K | 0.68× |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | League of Legends | Games | 3.37× | ||
| 02 | Electronic sports | Sports | 3.02× | ||
| 03 | Fortnite | Games | 2.37× | ||
| 04 | Bundesliga | Sports | 2.20× | ||
| 05 | Role-playing games | Games | 2.18× | ||
| 06 | Call of Duty | Games | 2.09× | ||
| 07 | Serie A | Sports | 1.97× | ||
| 08 | UEFA Europa League | Sports | 1.87× | ||
| 09 | FIFA (video game series) | Games | 1.81× | ||
| 10 | Simulation games | Games | 1.79× | ||
| 11 | Online games | Games | 1.75× | ||
| 12 | Local food | Food & Beverages | 1.73× | ||
| 13 | A.C. Milan | Sports | 1.71× | ||
| 14 | Manchester City F.C. | Sports | 1.69× | ||
| 15 | Family car | Cars & Mobility | 1.60× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 17 | Computer hardware | Technology & Electronics | 1.57× | ||
| 18 | Arsenal F.C. | Sports | 1.54× | ||
| 19 | UEFA Champions League | Sports | 1.50× | ||
| 20 | Manchester United F.C. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Pet Ownership | JOY | 1.28× | |
| DIY Mentality | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Community Orientation | OPEN | 0.67× | |
| Tradition | CONSERVATISM | 0.70× |
Gamer has an estimated audience of 1,637,182 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
20.4% of Gamer fans are female, 79.6% are male, with an average age of 33.6 years.
Gamer fans show strongest brand affinity for Online games (1.75×), League of Legends (3.37×), and Role-playing games (2.18×) over the country average.
Gamer fans in United Arab Emirates are most concentrated in Dubai (reach ~800K), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gamer itself, the audience over-indexes on League of Legends (3.37×), Role-playing games (2.18×), Do it yourself (DIY) (1.59×), and Local food (1.73×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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