Rascasse Audience Intelligence

Gamer Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Gamer in United Arab Emirates — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 1,637,182 people in United Arab Emirates.

#348among Topic in United Arab Emirates
#7in Games

The average Gamer fan in United Arab Emirates is 33.6 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Online games, League of Legends, Role-playing games, with strongest over-indexing on Online games (1.75× the country average).

Demographically, the Gamer audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Gamer fan in United Arab Emirates is more male, around 33.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online games.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Gamer profile in United Arab Emirates.

Audience size
1.6M
in United Arab Emirates
Gender
20.4%
79.6% male
Age
33.6
average years
Country rank
#478
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gamer fans

20.4% are female, 79.6% are male, average age 33.6.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Gamer audience in United Arab Emirates
MetricValue
Female20.4%
Male79.6%
Average age33.6
Estimated audience size1,637,182
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Gamer audience in United Arab Emirates
Age bracketShare%
16-1919%
20-2938%
30-3927%
40-4912%
50+5%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Gamer audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Gamer
CountryShare
United States16.6%
India7.0%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gamer audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Gamer fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Ajman~200K1.14×
02Ras Al Khaimah~90K1.09×
03Emirate of Sharjah~400K1.01×
04Fujairah~40K0.98×
05Emirate of Abu Dhabi~700K0.95×
06Dubai~800K0.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gamer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gamer audience
#·InterestCategoryAffinity×
01League of LegendsGames3.37×
02Electronic sportsSports3.02×
03FortniteGames2.37×
04BundesligaSports2.20×
05Role-playing gamesGames2.18×
06Call of DutyGames2.09×
07Serie ASports1.97×
08UEFA Europa LeagueSports1.87×
09FIFA (video game series)Games1.81×
10Simulation gamesGames1.79×
11Online gamesGames1.75×
12Local foodFood & Beverages1.73×
13A.C. MilanSports1.71×
14Manchester City F.C.Sports1.69×
15Family carCars & Mobility1.60×
16Do it yourself (DIY)Home & Garden1.59×
17Computer hardwareTechnology & Electronics1.57×
18Arsenal F.C.Sports1.54×
19UEFA Champions LeagueSports1.50×
20Manchester United F.C.Sports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gamer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gamer audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.31×
Pet OwnershipJOY1.28×
DIY MentalityTHRILL1.18×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gamer audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
Community OrientationOPEN0.67×
TraditionCONSERVATISM0.70×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Gamer have in United Arab Emirates?

Gamer has an estimated audience of 1,637,182 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Gamer fans?

20.4% of Gamer fans are female, 79.6% are male, with an average age of 33.6 years.

03

Which brands do Gamer fans like most?

Gamer fans show strongest brand affinity for Online games (1.75×), League of Legends (3.37×), and Role-playing games (2.18×) over the country average.

04

Where do Gamer fans live in United Arab Emirates?

Gamer fans in United Arab Emirates are most concentrated in Dubai (reach ~800K), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gamer fans also like?

Beyond Gamer itself, the audience over-indexes on League of Legends (3.37×), Role-playing games (2.18×), Do it yourself (DIY) (1.59×), and Local food (1.73×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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