A data profile of the people who buy, follow and care about Individual in United Arab Emirates — modelled from more than twelve digital signal sources. Individual has an estimated audience of 1,371,438 people in United Arab Emirates.
The average Individual fan in United Arab Emirates is 38.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Instant messaging, Happiness, with strongest over-indexing on Google Maps (1.77× the country average).
Demographically, the Individual audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Individual fan in United Arab Emirates is more male, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Individual profile in United Arab Emirates.
32.6% are female, 67.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 38.3 |
| Estimated audience size | 1,371,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 30% | |
| 30-39 | 35% | |
| 40-49 | 20% | |
| 50+ | 8% |
of the worldwide Individual audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
Where the Individual audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~300K | 1.11× | |
| 02 | Emirate of Ajman | ~200K | 1.08× | |
| 03 | Emirate of Abu Dhabi | ~600K | 1.06× | |
| 04 | Ras Al Khaimah | ~70K | 1.01× | |
| 05 | Fujairah | ~30K | 0.95× | |
| 06 | Dubai | ~800K | 0.84× |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 2.86× | ||
| 02 | Apple TV | Movies & TV | 2.64× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.38× | ||
| 04 | Career development | Business & Career | 2.14× | ||
| 05 | Solar energy | Home & Garden | 2.11× | ||
| 06 | Pizza | Food & Beverages | 1.88× | ||
| 07 | Globalization | Politics & Society | 1.87× | ||
| 08 | Innovation | Business & Career | 1.85× | ||
| 09 | Crossword | Games | 1.85× | ||
| 10 | Public transport | Cars & Mobility | 1.84× | ||
| 11 | Google Maps | Internet & Social Media | 1.77× | ||
| 12 | Anthropology | Business & Career | 1.74× | ||
| 13 | Refrigerator | Home & Garden | 1.70× | ||
| 14 | Instant messaging | Internet & Social Media | 1.66× | ||
| 15 | Happiness | Health | 1.66× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.65× | ||
| 17 | Technology & Electronics | 1.61× | |||
| 18 | Wikipedia | Internet & Social Media | 1.60× | ||
| 19 | Psychology | Business & Career | 1.54× | ||
| 20 | Charitable organization | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.88× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.75× | |
| Social Media Usage | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.77× |
Individual has an estimated audience of 1,371,438 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
32.6% of Individual fans are female, 67.4% are male, with an average age of 38.3 years.
Individual fans show strongest brand affinity for Google Maps (1.77×), Instant messaging (1.66×), and Happiness (1.66×) over the country average.
Individual fans in United Arab Emirates are most concentrated in Dubai (reach ~800K), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Individual itself, the audience over-indexes on Instant messaging (1.66×), Happiness (1.66×), Email (1.61×), and Pizza (1.88×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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