A data profile of the people who buy, follow and care about Individual in Australia — modelled from more than twelve digital signal sources. Individual has an estimated audience of 4,951,559 people in Australia.
Individual has an estimated audience of 4,951,559 people in Australia. 58.9% are female, 41.1% are male, average age 44.6. Top brand affinities: Wikipedia, Real property, Innovation, Microwave oven, Public security.
Top brand affinities include Wikipedia, Real property, Innovation, with strongest over-indexing on Wikipedia (2.91× the country average).
Demographically, the Individual audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Individual fan in Australia is more female, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Individual profile in Australia.
58.9% are female, 41.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 44.6 |
| Estimated audience size | 4,951,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Individual audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.91× | ||
| 02 | Individualism | Politics & Society | 2.22× | ||
| 03 | Sandra Bullock | Movies & TV | 2.16× | ||
| 04 | Ryan Gosling | Movies & TV | 2.07× | ||
| 05 | Public security | Politics & Society | 2.02× | ||
| 06 | Microwave oven | Home & Garden | 2.01× | ||
| 07 | Jason Momoa | Movies & TV | 1.96× | ||
| 08 | Innovation | Business & Career | 1.86× | ||
| 09 | Hypermarket | Shopping | 1.81× | ||
| 10 | Cappuccino | Food & Beverages | 1.73× | ||
| 11 | Real property | Home & Garden | 1.69× | ||
| 12 | Employment agency | Business & Career | 1.69× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.64× | ||
| 14 | Window blind | Home & Garden | 1.63× | ||
| 15 | Traditional medicine | Health | 1.63× | ||
| 16 | Virtual reality | Technology & Electronics | 1.61× | ||
| 17 | TK Maxx | Shopping | 1.58× | ||
| 18 | Herbalism | Health | 1.57× | ||
| 19 | Blanket | Home & Garden | 1.51× | ||
| 20 | Anne Hathaway | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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