A data profile of the people who buy, follow and care about Plays in United Arab Emirates — modelled from more than twelve digital signal sources. Plays has an estimated audience of 1,243,632 people in United Arab Emirates.
Plays has an estimated audience of 1,243,632 people in United Arab Emirates. 35.5% are female, 64.5% are male, average age 35.7. Top brand affinities: Manga, Online games, Tattoos, Pizza, Casino games.
Top brand affinities include Manga, Online games, Tattoos, with strongest over-indexing on Manga (2.45× the country average).
Demographically, the Plays audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Plays fan in United Arab Emirates is more male, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Manga.
The key figures that characterise the Plays profile in United Arab Emirates.
35.5% are female, 64.5% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 35.7 |
| Estimated audience size | 1,243,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 35% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Plays audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detective fiction | Literature | 3.69× | ||
| 02 | Casino games | Games | 2.60× | ||
| 03 | Manga | Literature | 2.45× | ||
| 04 | COS | Shopping | 2.18× | ||
| 05 | Online poker | Games | 2.13× | ||
| 06 | Reptiles | Pets & Animals | 2.00× | ||
| 07 | Fertilizer | Home & Garden | 1.96× | ||
| 08 | Volunteering | Politics & Society | 1.75× | ||
| 09 | Electric guitar | Music & Radio | 1.71× | ||
| 10 | Pizza | Food & Beverages | 1.63× | ||
| 11 | Online games | Games | 1.61× | ||
| 12 | Violin | Music & Radio | 1.60× | ||
| 13 | Abstract art | Arts & Culture | 1.57× | ||
| 14 | Stranger Things | Movies & TV | 1.56× | ||
| 15 | Long hair | Beauty & Wellness | 1.55× | ||
| 16 | Dream | Health | 1.55× | ||
| 17 | Search engine optimization | Business & Career | 1.54× | ||
| 18 | Piano | Music & Radio | 1.54× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.26× | |
| Community Orientation | OPEN | 1.17× | |
| Family Orientation | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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