A data profile of the people who buy, follow and care about Plays in Poland — modelled from more than twelve digital signal sources. Plays has an estimated audience of 1,398,660 people in Poland.
Plays has an estimated audience of 1,398,660 people in Poland. 62.5% are female, 37.5% are male, average age 38.8. Top brand affinities: Romance novels, Fiction books, Science fiction movies, Online games, First-person shooter games.
Top brand affinities include Romance novels, Fiction books, Science fiction movies, with strongest over-indexing on Romance novels (3.77× the country average).
Demographically, the Plays audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
The typical Plays fan in Poland is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Romance novels.
The key figures that characterise the Plays profile in Poland.
62.5% are female, 37.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 38.8 |
| Estimated audience size | 1,398,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Plays audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 3.77× | ||
| 02 | Non-fiction books | Literature | 3.38× | ||
| 03 | E-book readers | Technology & Electronics | 3.13× | ||
| 04 | Massively multiplayer online games | Games | 3.08× | ||
| 05 | Fiction books | Literature | 2.95× | ||
| 06 | Science fiction movies | Movies & TV | 2.83× | ||
| 07 | Musical theatre | Movies & TV | 2.53× | ||
| 08 | News magazine | News | 2.35× | ||
| 09 | First-person shooter games | Games | 2.33× | ||
| 10 | Bars | Travel & Leisure | 2.30× | ||
| 11 | Online games | Games | 2.26× | ||
| 12 | Gambling | Games | 2.07× | ||
| 13 | Computer monitors | Technology & Electronics | 2.07× | ||
| 14 | Cruises | Travel & Leisure | 2.04× | ||
| 15 | Kwestia Smaku | Food & Beverages | 2.04× | ||
| 16 | Charity and causes | Business & Career | 1.82× | ||
| 17 | Rossmann | Shopping | 1.62× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Empik | Shopping | 1.55× | ||
| 20 | PUDELEK | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.73× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Quality Awareness | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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