A data profile of the people who buy, follow and care about Plays in Australia — modelled from more than twelve digital signal sources. Plays has an estimated audience of 3,204,144 people in Australia.
Plays has an estimated audience of 3,204,144 people in Australia. 59.8% are female, 40.2% are male, average age 42.3. Top brand affinities: Real property, Bass guitar, Piano, Acoustic guitar, Electric guitar.
Top brand affinities include Real property, Bass guitar, Piano, with strongest over-indexing on Real property (1.64× the country average).
Demographically, the Plays audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Individualism.
The typical Plays fan in Australia is more female, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real property.
The key figures that characterise the Plays profile in Australia.
59.8% are female, 40.2% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 42.3 |
| Estimated audience size | 3,204,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Plays audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saxophone | Music & Radio | 2.37× | ||
| 02 | Clarinet | Music & Radio | 2.36× | ||
| 03 | Cello | Music & Radio | 2.32× | ||
| 04 | Comedy club | Movies & TV | 2.00× | ||
| 05 | COS | Shopping | 1.85× | ||
| 06 | Acoustic guitar | Music & Radio | 1.83× | ||
| 07 | Hugh Jackman | Movies & TV | 1.82× | ||
| 08 | David Bowie | Music & Radio | 1.79× | ||
| 09 | Bass guitar | Music & Radio | 1.77× | ||
| 10 | Violin | Music & Radio | 1.70× | ||
| 11 | Real property | Home & Garden | 1.64× | ||
| 12 | Piano | Music & Radio | 1.64× | ||
| 13 | Electric guitar | Music & Radio | 1.62× | ||
| 14 | Madonna | Music & Radio | 1.60× | ||
| 15 | Reggaeton | Music & Radio | 1.55× | ||
| 16 | Pride | Politics & Society | 1.54× | ||
| 17 | John Travolta | Movies & TV | 1.54× | ||
| 18 | Bored Panda | Internet & Social Media | 1.52× | ||
| 19 | Crime fiction | Literature | 1.51× | ||
| 20 | Detective fiction | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Individualism | JOY | 1.10× | |
| Extroversion | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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