A data profile of the people who buy, follow and care about Plays in Malaysia — modelled from more than twelve digital signal sources. Plays has an estimated audience of 2,121,699 people in Malaysia.
Plays has an estimated audience of 2,121,699 people in Malaysia. 47.9% are female, 52.1% are male, average age 38.2. Top brand affinities: Google Drive, Politics, Minivans, Blood vessel, Social science.
Top brand affinities include Google Drive, Politics, Minivans, with strongest over-indexing on Google Drive (1.84× the country average).
Demographically, the Plays audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
The typical Plays fan in Malaysia is balanced, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Google Drive.
The key figures that characterise the Plays profile in Malaysia.
47.9% are female, 52.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 38.2 |
| Estimated audience size | 2,121,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Plays audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business card | Business & Career | 2.59× | ||
| 02 | Statistics | Business & Career | 2.37× | ||
| 03 | Air fryer | Food & Beverages | 2.15× | ||
| 04 | Uric acid | Health | 2.03× | ||
| 05 | Dancehalls | Music & Radio | 1.97× | ||
| 06 | Instant noodle | Food & Beverages | 1.97× | ||
| 07 | Blood vessel | Health | 1.96× | ||
| 08 | Reptiles | Pets & Animals | 1.92× | ||
| 09 | HVAC | Home & Garden | 1.85× | ||
| 10 | Google Drive | Technology & Electronics | 1.84× | ||
| 11 | Browser games | Games | 1.82× | ||
| 12 | Latin American cuisine | Food & Beverages | 1.78× | ||
| 13 | Electric guitar | Music & Radio | 1.76× | ||
| 14 | Politics | Politics & Society | 1.64× | ||
| 15 | Search engine optimization | Business & Career | 1.60× | ||
| 16 | Minivans | Cars & Mobility | 1.59× | ||
| 17 | Social science | Business & Career | 1.59× | ||
| 18 | Christmas tree | Kids & Family | 1.53× | ||
| 19 | Cruises | Travel & Leisure | 1.52× | ||
| 20 | Greek cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.16× | |
| Community Orientation | OPEN | 1.14× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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