A data profile of the people who buy, follow and care about Magenta Telekom in Austria — modelled from more than twelve digital signal sources. Magenta Telekom has an estimated audience of 231,022 people in Austria.
The average Magenta Telekom fan in Austria is 41.4 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, WhatsApp, Mobile phone accessories, with strongest over-indexing on Kronen Zeitung (1.59× the country average).
Demographically, the Magenta Telekom audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Magenta Telekom fan in Austria is more male, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Magenta Telekom profile in Austria.
41.4% are female, 58.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 41.4 |
| Estimated audience size | 231,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Magenta Telekom audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 58.6% |
| Germany | 32.1% |
| China | 2.2% |
Where the Magenta Telekom audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~100K | 2.17× | |
| 02 | Carinthia (state) | ~10K | 1.02× | |
| 03 | Tyrol | ~20K | 1.00× | |
| 04 | Styria | ~30K | 0.95× | |
| 05 | Vorarlberg | ~7K | 0.91× | |
| 06 | Upper Austria | ~30K | 0.90× | |
| 07 | Lower Austria | ~30K | 0.87× | |
| 08 | Burgenland | ~5K | 0.87× | |
| 09 | Salzburg | ~10K | 0.82× |
The strongest cross-interests of the Magenta Telekom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile phone accessories | Technology & Electronics | 9.37× | ||
| 02 | Vehicle insurance | Cars & Mobility | 2.99× | ||
| 03 | Online banking | Business & Career | 2.91× | ||
| 04 | Sustainable energy | Home & Garden | 2.45× | ||
| 05 | Gambling | Games | 2.28× | ||
| 06 | Innovation | Business & Career | 2.15× | ||
| 07 | Renewable energy | Business & Career | 2.06× | ||
| 08 | Internet & Social Media | 2.00× | |||
| 09 | First-person shooter games | Games | 2.00× | ||
| 10 | Solar energy | Home & Garden | 1.87× | ||
| 11 | Burger King | Food & Beverages | 1.86× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.83× | ||
| 13 | Bicycle | Cars & Mobility | 1.77× | ||
| 14 | EBay | Shopping | 1.75× | ||
| 15 | Politics | Politics & Society | 1.73× | ||
| 16 | Online games | Games | 1.67× | ||
| 17 | Toys | Games | 1.63× | ||
| 18 | Kronen Zeitung | News | 1.59× | ||
| 19 | Freeware | Technology & Electronics | 1.55× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Design Affinity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.84× |
Magenta Telekom has an estimated audience of 231,022 people in Austria, concentrated in Vienna and Lower Austria.
41.4% of Magenta Telekom fans are female, 58.6% are male, with an average age of 41.4 years.
Magenta Telekom fans show strongest brand affinity for Kronen Zeitung (1.59×), WhatsApp (2×), and Mobile phone accessories (9.37×) over the country average.
Magenta Telekom fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~30K), and Upper Austria (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Magenta Telekom itself, the audience over-indexes on WhatsApp (2×), Mobile phone accessories (9.37×), Politics (1.73×), and EBay (1.75×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Magenta Telekom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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