A data profile of the people who buy, follow and care about Risk management in Austria — modelled from more than twelve digital signal sources. Risk management has an estimated audience of 292,677 people in Austria.
The average Risk management fan in Austria is 42.9 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Amazon.com, YouTube, Kronen Zeitung, with strongest over-indexing on Amazon.com (1.74× the country average).
Demographically, the Risk management audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Risk management fan in Austria is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Amazon.com.
The key figures that characterise the Risk management profile in Austria.
36.7% are female, 63.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 42.9 |
| Estimated audience size | 292,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Risk management audience comes from Austria.
| Country | Share |
|---|---|
| United States | 29.8% |
| United Kingdom | 7.0% |
| India | 5.6% |
Where the Risk management audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~80K | 1.33× | |
| 02 | Burgenland | ~8K | 1.05× | |
| 03 | Vorarlberg | ~10K | 1.01× | |
| 04 | Salzburg | ~20K | 1.00× | |
| 05 | Carinthia (state) | ~20K | 1.00× | |
| 06 | Lower Austria | ~40K | 0.97× | |
| 07 | Styria | ~30K | 0.95× | |
| 08 | Tyrol | ~20K | 0.94× | |
| 09 | Upper Austria | ~40K | 0.93× |
The strongest cross-interests of the Risk management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoScout24 | Cars & Mobility | 2.28× | ||
| 02 | EBay | Shopping | 2.25× | ||
| 03 | Bwin | Games | 1.99× | ||
| 04 | Interwetten | Games | 1.96× | ||
| 05 | Amazon.com | Shopping | 1.74× | ||
| 06 | Internet & Social Media | 1.73× | |||
| 07 | Discount stores | Shopping | 1.70× | ||
| 08 | Hotels | Travel & Leisure | 1.69× | ||
| 09 | Austria | Travel & Leisure | 1.67× | ||
| 10 | Internet & Social Media | 1.65× | |||
| 11 | Business | Business & Career | 1.65× | ||
| 12 | YouTube | Movies & TV | 1.63× | ||
| 13 | Chat GPT | Technology & Electronics | 1.62× | ||
| 14 | Politics and social issues | Politics & Society | 1.62× | ||
| 15 | McDonald's | Food & Beverages | 1.57× | ||
| 16 | Germany | Travel & Leisure | 1.56× | ||
| 17 | Online shopping | Shopping | 1.53× | ||
| 18 | Kronen Zeitung | News | 1.52× | ||
| 19 | Billa (supermarket) | Shopping | 1.50× | ||
| 20 | Heute | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.77× | |
| DIY Mentality | THRILL | 1.67× | |
| Patriotism | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Individualism | JOY | 0.93× | |
| Design Affinity | PREMIUM | 1.00× |
Risk management has an estimated audience of 292,677 people in Austria, concentrated in Vienna and Lower Austria.
36.7% of Risk management fans are female, 63.3% are male, with an average age of 42.9 years.
Risk management fans show strongest brand affinity for Amazon.com (1.74×), YouTube (1.63×), and Kronen Zeitung (1.52×) over the country average.
Risk management fans in Austria are most concentrated in Vienna (reach ~80K), Lower Austria (reach ~40K), and Upper Austria (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Risk management itself, the audience over-indexes on YouTube (1.63×), Kronen Zeitung (1.52×), Billa (supermarket) (1.5×), and Heute (1.5×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Risk management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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