A data profile of the people who buy, follow and care about Artist in Australia — modelled from more than twelve digital signal sources. Artist has an estimated audience of 3,811,512 people in Australia.
Artist has an estimated audience of 3,811,512 people in Australia. 65.4% are female, 34.6% are male, average age 41.6. Top brand affinities: Wikipedia, Blanket, Duvet, Body painting, FentyBeauty.
Top brand affinities include Wikipedia, Blanket, Duvet, with strongest over-indexing on Wikipedia (1.72× the country average).
Demographically, the Artist audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Artist fan in Australia is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Artist profile in Australia.
65.4% are female, 34.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 41.6 |
| Estimated audience size | 3,811,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Artist audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
The strongest cross-interests of the Artist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pantone | Business & Career | 1.95× | ||
| 02 | One-Punch Man | Literature | 1.89× | ||
| 03 | Old Testament | Politics & Society | 1.87× | ||
| 04 | World Vision International | Politics & Society | 1.82× | ||
| 05 | Italo disco | Music & Radio | 1.78× | ||
| 06 | Sanremo Music Festival | Music & Radio | 1.74× | ||
| 07 | Docudrama | Movies & TV | 1.73× | ||
| 08 | Wikipedia | Internet & Social Media | 1.72× | ||
| 09 | Duvet | Home & Garden | 1.69× | ||
| 10 | Magic Kingdom | Games | 1.66× | ||
| 11 | Buitoni | Food & Beverages | 1.64× | ||
| 12 | Diplomacy | Politics & Society | 1.63× | ||
| 13 | WWE Intercontinental Championship | Sports | 1.62× | ||
| 14 | Blanket | Home & Garden | 1.57× | ||
| 15 | Bloodborne | Games | 1.57× | ||
| 16 | FentyBeauty | Beauty & Wellness | 1.55× | ||
| 17 | Royal Copenhagen | Home & Garden | 1.53× | ||
| 18 | Body painting | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Risk Appetite | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.69× | |
| Risk Appetite | THRILL | 0.88× | |
| Extroversion | THRILL | 1.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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