A data profile of the people who buy, follow and care about Artist in Switzerland — modelled from more than twelve digital signal sources. Artist has an estimated audience of 893,990 people in Switzerland.
Artist has an estimated audience of 893,990 people in Switzerland. 58.1% are female, 41.9% are male, average age 39.3. Top brand affinities: Hornbach, Swiss International Air Lines, Psychology, Real property, Spas.
Top brand affinities include Hornbach, Swiss International Air Lines, Psychology, with strongest over-indexing on Hornbach (1.98× the country average).
Demographically, the Artist audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Artist fan in Switzerland is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Artist profile in Switzerland.
58.1% are female, 41.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 39.3 |
| Estimated audience size | 893,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Artist audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 7.5% |
| Italy | 6.0% |
The strongest cross-interests of the Artist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frida Kahlo | Arts & Culture | 4.24× | ||
| 02 | Tatort | Movies & TV | 4.24× | ||
| 03 | Real property | Home & Garden | 2.53× | ||
| 04 | Abstract art | Arts & Culture | 2.42× | ||
| 05 | Charity and causes | Business & Career | 2.14× | ||
| 06 | University | Business & Career | 2.14× | ||
| 07 | Self-esteem | Health | 2.08× | ||
| 08 | Hornbach | Shopping | 1.98× | ||
| 09 | Modern art | Arts & Culture | 1.98× | ||
| 10 | Drawing | Home & Garden | 1.86× | ||
| 11 | Psychology | Business & Career | 1.80× | ||
| 12 | Festival | Music & Radio | 1.75× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.71× | ||
| 14 | Spas | Beauty & Wellness | 1.67× | ||
| 15 | Wikipedia | Internet & Social Media | 1.67× | ||
| 16 | Happiness | Health | 1.65× | ||
| 17 | Desserts | Food & Beverages | 1.63× | ||
| 18 | Swiss International Air Lines | Travel & Leisure | 1.55× | ||
| 19 | Flower | Home & Garden | 1.53× | ||
| 20 | Concerts | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Mindfulness | BALANCE | 1.53× | |
| Early Adopter Mentality | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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