A data profile of the people who buy, follow and care about Cereal in Australia — modelled from more than twelve digital signal sources. Cereal has an estimated audience of 3,107,262 people in Australia.
Cereal has an estimated audience of 3,107,262 people in Australia. 59.5% are female, 40.5% are male, average age 43.8. Top brand affinities: Dan Murphy's, Rice, Aldi, Brewing, Gluten.
Top brand affinities include Dan Murphy's, Rice, Aldi, with strongest over-indexing on Dan Murphy's (2.04× the country average).
Demographically, the Cereal audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Cereal fan in Australia is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Dan Murphy's.
The key figures that characterise the Cereal profile in Australia.
59.5% are female, 40.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.8 |
| Estimated audience size | 3,107,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Cereal audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.8% |
| Italy | 5.6% |
The strongest cross-interests of the Cereal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gluten | Health | 3.84× | ||
| 02 | Rice | Food & Beverages | 3.83× | ||
| 03 | Sourdough | Food & Beverages | 2.62× | ||
| 04 | Brewing | Food & Beverages | 2.16× | ||
| 05 | Hot chocolate | Food & Beverages | 2.10× | ||
| 06 | Dan Murphy's | Food & Beverages | 2.04× | ||
| 07 | Wikipedia | Internet & Social Media | 1.97× | ||
| 08 | Hypermarket | Shopping | 1.87× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.86× | ||
| 10 | Microwave oven | Home & Garden | 1.85× | ||
| 11 | Cappuccino | Food & Beverages | 1.83× | ||
| 12 | Pizza | Food & Beverages | 1.76× | ||
| 13 | Blanket | Home & Garden | 1.73× | ||
| 14 | Aldi | Shopping | 1.71× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.60× | ||
| 16 | Fertilizer | Home & Garden | 1.60× | ||
| 17 | Herbalism | Health | 1.59× | ||
| 18 | Milk | Food & Beverages | 1.58× | ||
| 19 | Public security | Politics & Society | 1.57× | ||
| 20 | Innovation | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Tradition | CONSERVATISM | 1.22× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Travelling | THRILL | 0.80× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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