A data profile of the people who buy, follow and care about Cleaning in Australia — modelled from more than twelve digital signal sources. Cleaning has an estimated audience of 1,890,333 people in Australia.
Cleaning has an estimated audience of 1,890,333 people in Australia. 59.8% are female, 40.2% are male, average age 43.4. Top brand affinities: Real property, IKEA, Discount stores, TK Maxx, Microwave oven.
Top brand affinities include Real property, IKEA, Discount stores, with strongest over-indexing on Real property (3.17× the country average).
Demographically, the Cleaning audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Cleaning fan in Australia is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Cleaning profile in Australia.
59.8% are female, 40.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.4 |
| Estimated audience size | 1,890,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Cleaning audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.0% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Cleaning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience food | Food & Beverages | 4.27× | ||
| 02 | Hypermarket | Shopping | 3.62× | ||
| 03 | TK Maxx | Shopping | 3.38× | ||
| 04 | Real property | Home & Garden | 3.17× | ||
| 05 | Carcare | Cars & Mobility | 3.15× | ||
| 06 | Microwave oven | Home & Garden | 3.05× | ||
| 07 | Public security | Politics & Society | 3.04× | ||
| 08 | Garden centre | Home & Garden | 2.62× | ||
| 09 | Cappuccino | Food & Beverages | 2.19× | ||
| 10 | Discount stores | Shopping | 2.12× | ||
| 11 | Window blind | Home & Garden | 2.07× | ||
| 12 | Innovation | Business & Career | 2.06× | ||
| 13 | Wikipedia | Internet & Social Media | 1.80× | ||
| 14 | Kitchenware | Home & Garden | 1.79× | ||
| 15 | IKEA | Home & Garden | 1.66× | ||
| 16 | Massage | Health | 1.61× | ||
| 17 | Local news | News | 1.60× | ||
| 18 | Aldi | Shopping | 1.59× | ||
| 19 | Refrigerator | Home & Garden | 1.55× | ||
| 20 | Department store | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.24× | |
| Indulgence | JOY | 1.90× | |
| Quality Awareness | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Risk Appetite | THRILL | 0.86× | |
| Early Adopter Mentality | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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