A data profile of the people who buy, follow and care about Collecting in Australia — modelled from more than twelve digital signal sources. Collecting has an estimated audience of 2,261,249 people in Australia.
Collecting has an estimated audience of 2,261,249 people in Australia. 47.3% are female, 52.7% are male, average age 38.9. Top brand affinities: Peter Alexander, Wikipedia, BP, Antique car, Pokémon.
Top brand affinities include Peter Alexander, Wikipedia, BP, with strongest over-indexing on Peter Alexander (1.53× the country average).
Demographically, the Collecting audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.
The typical Collecting fan in Australia is balanced, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Collecting profile in Australia.
47.3% are female, 52.7% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 38.9 |
| Estimated audience size | 2,261,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 24% |
of the worldwide Collecting audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.5% |
| China | 9.6% |
The strongest cross-interests of the Collecting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antique car | Cars & Mobility | 3.76× | ||
| 02 | Flea market | Home & Garden | 3.11× | ||
| 03 | Pokémon | Games | 2.64× | ||
| 04 | One Piece | Movies & TV | 2.53× | ||
| 05 | Steam | Games | 2.51× | ||
| 06 | Twitch | Games | 2.37× | ||
| 07 | Wikipedia | Internet & Social Media | 2.15× | ||
| 08 | Costume | Fashion & Accessoires | 2.15× | ||
| 09 | Manga | Literature | 2.13× | ||
| 10 | Stranger Things | Movies & TV | 2.13× | ||
| 11 | Electric guitar | Music & Radio | 2.11× | ||
| 12 | Public security | Politics & Society | 2.10× | ||
| 13 | Game of Thrones | Movies & TV | 2.06× | ||
| 14 | Bass guitar | Music & Radio | 2.05× | ||
| 15 | Acoustic guitar | Music & Radio | 2.03× | ||
| 16 | EB Games | Games | 1.87× | ||
| 17 | Piano | Music & Radio | 1.72× | ||
| 18 | BP | Cars & Mobility | 1.67× | ||
| 19 | Laptop | Technology & Electronics | 1.67× | ||
| 20 | Peter Alexander | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| DIY Mentality | THRILL | 1.16× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Quality Awareness | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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