A data profile of the people who buy, follow and care about Contract in Australia — modelled from more than twelve digital signal sources. Contract has an estimated audience of 2,524,186 people in Australia.
Contract has an estimated audience of 2,524,186 people in Australia. 51.9% are female, 48.1% are male, average age 45.4. Top brand affinities: Real property, Aldi, National Australia Bank, Innovation, Wikipedia.
Top brand affinities include Real property, Aldi, National Australia Bank, with strongest over-indexing on Real property (2.34× the country average).
Demographically, the Contract audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Contract fan in Australia is balanced, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Contract profile in Australia.
51.9% are female, 48.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 45.4 |
| Estimated audience size | 2,524,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Contract audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 6.6% |
| Spain | 5.4% |
The strongest cross-interests of the Contract audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 3.10× | ||
| 02 | Real property | Home & Garden | 2.34× | ||
| 03 | Credit (finance) | Business & Career | 2.28× | ||
| 04 | Asset management | Business & Career | 2.23× | ||
| 05 | Broadband | Technology & Electronics | 2.14× | ||
| 06 | Innovation | Business & Career | 2.10× | ||
| 07 | Wikipedia | Internet & Social Media | 1.92× | ||
| 08 | Townhouse | Home & Garden | 1.91× | ||
| 09 | Photovoltaics | Home & Garden | 1.89× | ||
| 10 | Window blind | Home & Garden | 1.80× | ||
| 11 | Internet & Social Media | 1.76× | |||
| 12 | Home insurance | Business & Career | 1.72× | ||
| 13 | Sustainable energy | Home & Garden | 1.70× | ||
| 14 | National Australia Bank | Business & Career | 1.69× | ||
| 15 | Mortgage calculator | Home & Garden | 1.65× | ||
| 16 | Aldi | Shopping | 1.62× | ||
| 17 | Refrigerator | Home & Garden | 1.58× | ||
| 18 | Auction | Shopping | 1.57× | ||
| 19 | Microwave oven | Home & Garden | 1.57× | ||
| 20 | Life insurance | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Individualism | JOY | 1.26× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Pet Ownership | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Contract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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