A data profile of the people who buy, follow and care about Foot in Australia — modelled from more than twelve digital signal sources. Foot has an estimated audience of 2,086,885 people in Australia.
Foot has an estimated audience of 2,086,885 people in Australia. 74.0% are female, 26.0% are male, average age 45.0. Top brand affinities: Aldi, Blanket, Refrigerator, Wikipedia, Real property.
Top brand affinities include Aldi, Blanket, Refrigerator, with strongest over-indexing on Aldi (2.09× the country average).
Demographically, the Foot audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Foot fan in Australia is more female, around 45.0 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Foot profile in Australia.
74.0% are female, 26.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 45.0 |
| Estimated audience size | 2,086,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Foot audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 6.1% |
| Brazil | 3.7% |
The strongest cross-interests of the Foot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 2.38× | ||
| 02 | Aldi | Shopping | 2.09× | ||
| 03 | Microwave oven | Home & Garden | 2.06× | ||
| 04 | Window blind | Home & Garden | 1.99× | ||
| 05 | Manicure | Beauty & Wellness | 1.89× | ||
| 06 | TK Maxx | Shopping | 1.87× | ||
| 07 | Bed sheet | Home & Garden | 1.71× | ||
| 08 | Birkenstock | Fashion & Accessoires | 1.70× | ||
| 09 | Wikipedia | Internet & Social Media | 1.69× | ||
| 10 | Knitting | Home & Garden | 1.66× | ||
| 11 | Refrigerator | Home & Garden | 1.65× | ||
| 12 | Cappuccino | Food & Beverages | 1.65× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.65× | ||
| 14 | Cupcake | Food & Beverages | 1.62× | ||
| 15 | Massage | Health | 1.59× | ||
| 16 | Nicole Kidman | Movies & TV | 1.55× | ||
| 17 | Pharmacy | Business & Career | 1.54× | ||
| 18 | Real property | Home & Garden | 1.53× | ||
| 19 | Kitchenware | Home & Garden | 1.52× | ||
| 20 | Alternative medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.83× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Foot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.