A data profile of the people who buy, follow and care about Human nutrition in Australia — modelled from more than twelve digital signal sources. Human nutrition has an estimated audience of 1,957,023 people in Australia.
Human nutrition has an estimated audience of 1,957,023 people in Australia. 68.8% are female, 31.2% are male, average age 47.7. Top brand affinities: Wikipedia, Aldi, Australia Post, Microwave oven, Non-alcoholic beverage.
Top brand affinities include Wikipedia, Aldi, Australia Post, with strongest over-indexing on Wikipedia (2.84× the country average).
Demographically, the Human nutrition audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Human nutrition fan in Australia is more female, around 47.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Human nutrition profile in Australia.
68.8% are female, 31.2% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 47.7 |
| Estimated audience size | 1,957,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Human nutrition audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 11.6% |
| United Kingdom | 6.8% |
The strongest cross-interests of the Human nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexandra Daddario | Movies & TV | 2.92× | ||
| 02 | Wikipedia | Internet & Social Media | 2.84× | ||
| 03 | Microwave oven | Home & Garden | 2.63× | ||
| 04 | Hypermarket | Shopping | 2.56× | ||
| 05 | Gluten | Health | 2.47× | ||
| 06 | Anne Hathaway | Movies & TV | 2.21× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.13× | ||
| 08 | Public security | Politics & Society | 2.06× | ||
| 09 | Cappuccino | Food & Beverages | 1.97× | ||
| 10 | Kinesiology | Health | 1.92× | ||
| 11 | Aldi | Shopping | 1.74× | ||
| 12 | Nicole Kidman | Movies & TV | 1.71× | ||
| 13 | Blanket | Home & Garden | 1.68× | ||
| 14 | ABC | Movies & TV | 1.68× | ||
| 15 | Bupa | Health | 1.63× | ||
| 16 | Library | Literature | 1.63× | ||
| 17 | Innovation | Business & Career | 1.62× | ||
| 18 | Apple TV | Movies & TV | 1.61× | ||
| 19 | Pension | Business & Career | 1.60× | ||
| 20 | Australia Post | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Community Orientation | OPEN | 1.31× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Human nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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