A data profile of the people who buy, follow and care about Middle ages in Australia — modelled from more than twelve digital signal sources. Middle ages has an estimated audience of 2,064,148 people in Australia.
Middle ages has an estimated audience of 2,064,148 people in Australia. 66.3% are female, 33.7% are male, average age 42.8. Top brand affinities: Wikipedia, Pizza, Innovation, Demi Moore, Tabloid (newspaper format).
Top brand affinities include Wikipedia, Pizza, Innovation, with strongest over-indexing on Wikipedia (2.68× the country average).
Demographically, the Middle ages audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Middle ages fan in Australia is more female, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Middle ages profile in Australia.
66.3% are female, 33.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 42.8 |
| Estimated audience size | 2,064,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Middle ages audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.4% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Middle ages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sourdough | Food & Beverages | 3.46× | ||
| 02 | Olivia Colman | Movies & TV | 3.23× | ||
| 03 | Demi Moore | Movies & TV | 3.22× | ||
| 04 | Liam Neeson | Movies & TV | 2.95× | ||
| 05 | Wikipedia | Internet & Social Media | 2.68× | ||
| 06 | DeviantArt | Internet & Social Media | 2.18× | ||
| 07 | Bored Panda | Internet & Social Media | 2.13× | ||
| 08 | Rome | Travel & Leisure | 2.03× | ||
| 09 | Hypermarket | Shopping | 1.89× | ||
| 10 | Public security | Politics & Society | 1.80× | ||
| 11 | Pizza | Food & Beverages | 1.69× | ||
| 12 | Microwave oven | Home & Garden | 1.69× | ||
| 13 | TK Maxx | Shopping | 1.69× | ||
| 14 | Innovation | Business & Career | 1.67× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.67× | ||
| 16 | Blanket | Home & Garden | 1.65× | ||
| 17 | Etsy | Fashion & Accessoires | 1.63× | ||
| 18 | Nicole Kidman | Movies & TV | 1.62× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.55× | ||
| 20 | EB Games | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Extroversion | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Travelling | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Middle ages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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