A data profile of the people who buy, follow and care about Professional in Australia — modelled from more than twelve digital signal sources. Professional has an estimated audience of 1,893,347 people in Australia.
Professional has an estimated audience of 1,893,347 people in Australia. 59.7% are female, 40.3% are male, average age 43.1. Top brand affinities: Aldi, Wikipedia, Innovation, Telstra, YouTube Music.
Top brand affinities include Aldi, Wikipedia, Innovation, with strongest over-indexing on Aldi (1.55× the country average).
Demographically, the Professional audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Professional fan in Australia is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Professional profile in Australia.
59.7% are female, 40.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 43.1 |
| Estimated audience size | 1,893,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Professional audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Professional audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexandra Daddario | Movies & TV | 2.41× | ||
| 02 | Jason Bateman | Movies & TV | 2.33× | ||
| 03 | YouTube Music | Internet & Social Media | 2.29× | ||
| 04 | Wikipedia | Internet & Social Media | 2.18× | ||
| 05 | Innovation | Business & Career | 2.16× | ||
| 06 | Employment agency | Business & Career | 2.12× | ||
| 07 | GitHub | Internet & Social Media | 2.01× | ||
| 08 | DeviantArt | Internet & Social Media | 2.00× | ||
| 09 | Hypermarket | Shopping | 1.89× | ||
| 10 | Public security | Politics & Society | 1.88× | ||
| 11 | Rome | Travel & Leisure | 1.84× | ||
| 12 | Microwave oven | Home & Garden | 1.78× | ||
| 13 | Internet & Social Media | 1.71× | |||
| 14 | Telstra | Technology & Electronics | 1.63× | ||
| 15 | Pizza | Food & Beverages | 1.63× | ||
| 16 | Real property | Home & Garden | 1.61× | ||
| 17 | TK Maxx | Shopping | 1.58× | ||
| 18 | Aldi | Shopping | 1.55× | ||
| 19 | ABC | Movies & TV | 1.52× | ||
| 20 | Cappuccino | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Individualism | JOY | 1.31× | |
| Career Orientation | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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