A data profile of the people who buy, follow and care about Professional in Italy — modelled from more than twelve digital signal sources. Professional has an estimated audience of 4,265,748 people in Italy.
The average Professional fan in Italy is 43.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Innovation, Whitney Houston, with strongest over-indexing on Wikipedia (3.65× the country average).
Demographically, the Professional audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Professional fan in Italy is balanced, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Professional profile in Italy.
55.0% are female, 45.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 43.2 |
| Estimated audience size | 4,265,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Professional audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
Where the Professional audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.27× | |
| 02 | Lazio | ~600K | 1.22× | |
| 03 | Campania | ~600K | 1.21× | |
| 04 | Sicilia | ~400K | 1.16× | |
| 05 | Veneto | ~400K | 1.11× | |
| 06 | Trentino-Alto Adige/Südtirol | ~90K | 1.09× | |
| 07 | Puglia | ~300K | 1.07× | |
| 08 | Calabria | ~100K | 1.06× | |
| 09 | Emilia-Romagna | ~400K | 1.03× | |
| 10 | Piedmont | ~300K | 1.03× | |
| 11 | Tuscany | ~300K | 1.03× | |
| 12 | Liguria | ~100K | 0.99× | |
| 13 | Friuli-Venezia Giulia | ~80K | 0.98× | |
| 14 | Abruzzo | ~90K | 0.96× | |
| 15 | Marche | ~100K | 0.92× | |
| 16 | Sardinia | ~100K | 0.91× | |
| 17 | Basilicata | ~30K | 0.89× | |
| 18 | Umbria | ~60K | 0.83× | |
| 19 | Molise | ~20K | 0.83× | |
| 20 | Aosta Valley | ~9K | 0.82× |
The strongest cross-interests of the Professional audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whitney Houston | Music & Radio | 6.06× | ||
| 02 | Ricky Martin | Music & Radio | 6.06× | ||
| 03 | Ricette Bimby | Food & Beverages | 6.06× | ||
| 04 | Flickr | Internet & Social Media | 4.23× | ||
| 05 | Wikipedia | Internet & Social Media | 3.65× | ||
| 06 | Doctor of Medicine | Business & Career | 2.85× | ||
| 07 | Korean cuisine | Food & Beverages | 2.71× | ||
| 08 | General practitioner | Health | 2.63× | ||
| 09 | Satire | Literature | 2.57× | ||
| 10 | Innovation | Business & Career | 2.51× | ||
| 11 | Master of Business Administration | Business & Career | 2.49× | ||
| 12 | Sustainable energy | Home & Garden | 2.43× | ||
| 13 | Renewable energy | Business & Career | 2.07× | ||
| 14 | Genetics | Kids & Family | 2.02× | ||
| 15 | Volunteering | Politics & Society | 1.97× | ||
| 16 | Mediaset | Technology & Electronics | 1.88× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.87× | ||
| 18 | Singer-songwriter | Music & Radio | 1.70× | ||
| 19 | Milk | Food & Beverages | 1.62× | ||
| 20 | Health care | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Career Orientation | POWER | 1.44× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.89× |
Professional has an estimated audience of 4,265,748 people in Italy, concentrated in Lombardy and Lazio.
55.0% of Professional fans are female, 45.0% are male, with an average age of 43.2 years.
Professional fans show strongest brand affinity for Wikipedia (3.65×), Innovation (2.51×), and Whitney Houston (6.06×) over the country average.
Professional fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Professional itself, the audience over-indexes on Innovation (2.51×), Whitney Houston (6.06×), Volunteering (1.97×), and Sustainable energy (2.43×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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