Professional Audience in Germany
Professional has an estimated audience of 2,566,659 people in Germany. 43.4% are female, 56.6% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Israel, Coworking, Samanyolu Haber, KLIX (AM).
The average Professional fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Israel, Coworking, with strongest over-indexing on Progressive rock (3.46× the country average). Demographically, the Professional audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Professional fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 39.5 |
| Estimated audience size | 2,566,659 |
Audience persona
The typical Professional fan in Germany is more male, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 601,693 | 1.07× |
| Bayern | 456,381 | 1.11× |
| Baden-Württemberg | 389,359 | 1.11× |
| Hessen | 305,514 | 1.56× |
| Niedersachsen | 234,847 | 0.94× |
| Berlin | 148,648 | 1.3× |
| Rheinland-Pfalz | 143,258 | 1.11× |
| Sachsen | 117,427 | 0.93× |
| Schleswig-Holstein | 81,381 | 0.88× |
| Brandenburg | 70,703 | 0.89× |
| Hamburg | 58,234 | 1× |
| Thüringen | 53,513 | 0.82× |
| Sachsen-Anhalt | 49,847 | 0.75× |
| Mecklenburg-Vorpommern | 35,062 | 0.72× |
| Saarland | 26,251 | 0.83× |
| Bremen | 21,388 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.46× | Music & Radio |
| Israel | 2.52× | Travel & Leisure |
| Coworking | 3.62× | Business & Career |
| Samanyolu Haber | 3.62× | Movies & TV |
| KLIX (AM) | 1.82× | Music & Radio |
| Natural rubber | 1.6× | Cars & Mobility |
| Corfu (regional unit) | 2.16× | Travel & Leisure |
| Vocal harmony | 4.99× | Music & Radio |
| Hauptschule | 4.84× | Kids & Family |
| Icon (magazine) | 1.53× | Arts & Culture |
| Join Me | 6.35× | Technology & Electronics |
| La Crosse, Wisconsin | 2.69× | Travel & Leisure |
| Figure painting (hobby) | 1.87× | Arts & Culture |
| Emperor Entertainment Group | 1.68× | Business & Career |
| Keeper (password manager) | 1.9× | Technology & Electronics |
| Caprivi Strip | 4.27× | |
| Graham Greene (actor) | 1.72× | |
| Hoonigan | 4.97× | Cars & Mobility |
| Irish Ferries | 4.08× | Cars & Mobility |
| Esra Erol | 2.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.58 |
| Need for Security | CONSERVATISM | 1.29 |
| Patriotism | CONSERVATISM | 1.25 |
| DIY Mentality | THRILL | 1.21 |
| Pet Ownership | JOY | 1.19 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
See Professional audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Professional have in Germany?
Professional has an estimated audience of 2,566,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Professional fans?
43.4% of Professional fans are female, 56.6% are male, with an average age of 39.5 years.
Which brands do Professional fans like most?
Professional fans show strongest brand affinity for Progressive rock (3.46×), Israel (2.52×), and Coworking (3.62×) over the country average.
Where do Professional fans live in Germany?
Professional fans in Germany are most concentrated in Nordrhein-Westfalen (reach 601,693), Bayern (reach 456,381), and Baden-Württemberg (reach 389,359). These three regions account for the largest share of the active audience.
What other brands do Professional fans also like?
Beyond Professional itself, the audience over-indexes on Israel (2.52×), Coworking (3.62×), Samanyolu Haber (3.62×), and KLIX (AM) (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.