A data profile of the people who buy, follow and care about Professional in United Kingdom — modelled from more than twelve digital signal sources. Professional has an estimated audience of 3,719,394 people in United Kingdom.
The average Professional fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Wikipedia, Risk management, Esso, with strongest over-indexing on Wikipedia (3.58× the country average).
Demographically, the Professional audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Professional fan in United Kingdom is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Professional profile in United Kingdom.
57.6% are female, 42.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.9 |
| Estimated audience size | 3,719,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Professional audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
Where the Professional audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 2.11× | |
| 02 | Northern Ireland | ~200K | 2.05× | |
| 03 | Scotland | ~600K | 1.80× | |
| 04 | England | ~3M | 1.72× | |
| 05 | East Midlands | ~100K | 0.53× | |
| 06 | North East | ~80K | 0.53× | |
| 07 | North West | ~200K | 0.52× | |
| 08 | South West | ~100K | 0.45× | |
| 09 | East of England | ~100K | 0.34× | |
| 10 | Yorkshire and the Humber | ~90K | 0.30× | |
| 11 | South East | ~100K | 0.26× | |
| 12 | West Midlands | ~40K | 0.25× |
The strongest cross-interests of the Professional audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home business | Business & Career | 4.19× | ||
| 02 | Risk management | Business & Career | 3.70× | ||
| 03 | Wikipedia | Internet & Social Media | 3.58× | ||
| 04 | Purchase discount | Shopping | 3.55× | ||
| 05 | Luxury yacht | Travel & Leisure | 3.28× | ||
| 06 | Esso | Cars & Mobility | 2.93× | ||
| 07 | Mortgage calculator | Home & Garden | 2.37× | ||
| 08 | Mobile home | Cars & Mobility | 2.29× | ||
| 09 | Refrigerator | Home & Garden | 2.25× | ||
| 10 | Satire | Literature | 2.24× | ||
| 11 | Expensive Taste | Business & Career | 2.21× | ||
| 12 | Internet & Social Media | 2.20× | |||
| 13 | Betfair | Games | 2.10× | ||
| 14 | Hobby | Home & Garden | 1.91× | ||
| 15 | William Hill (bookmaker) | Games | 1.90× | ||
| 16 | Volunteering | Politics & Society | 1.82× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.66× | ||
| 18 | Weddings | Kids & Family | 1.65× | ||
| 19 | Politics | Politics & Society | 1.60× | ||
| 20 | Distilled beverage | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.62× | |
| Career Orientation | POWER | 1.41× | |
| Patriotism | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Community Orientation | OPEN | 0.83× | |
| Creativity | OPEN | 0.87× |
Professional has an estimated audience of 3,719,394 people in United Kingdom, concentrated in England and Scotland.
57.6% of Professional fans are female, 42.4% are male, with an average age of 42.9 years.
Professional fans show strongest brand affinity for Wikipedia (3.58×), Risk management (3.7×), and Esso (2.93×) over the country average.
Professional fans in United Kingdom are most concentrated in England (reach ~3M), Scotland (reach ~600K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Professional itself, the audience over-indexes on Risk management (3.7×), Esso (2.93×), WhatsApp (2.2×), and Hobby (1.91×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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