Rascasse Audience Intelligence

Professional Audience in United States

A data profile of the people who buy, follow and care about Professional in United States — modelled from more than twelve digital signal sources. Professional has an estimated audience of 21,332,130 people in United States.

#1037among Topic in United States#171in Business & Career

The average Professional fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Massachusetts, Texas.

Top brand affinities include Real property, Genetics, Career development, with strongest over-indexing on Real property (2.59× the country average).

Demographically, the Professional audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Professional fan in United States is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional profile in United States.

Audience size
21.3M
in United States
Gender
57.3%♀
42.7% male
Age
41.3
average years
Country rank
#1512
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional fans

57.3% are female, 42.7% are male, average age 41.3.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Professional audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.3
Estimated audience size21,332,130
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Professional audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Professional audience comes from United States.

Worldwide audience distribution share by country for Professional
CountryShare
United States26.0%
Italy5.2%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional audience in United States is strongest.

Fig. 05

Top regions by affinity

Professional fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~2.5M5.51×
02Georgia~800K1.21×
03California~3M1.18×
04Florida~1.5M1.17×
05Mississippi~200K1.14×
06Texas~2M1.10×
07Washington~500K1.10×
08Hawaii~100K1.10×
09Arizona~500K1.09×
10Oklahoma~300K1.08×
11Alabama~300K1.07×
12Nevada~200K1.07×
13Tennessee~500K1.06×
14South Carolina~300K1.06×
15Louisiana~300K1.05×
16Maryland~400K1.04×
17Virginia~500K1.03×
18Oregon~300K1.03×
19Michigan~600K1.02×
20Missouri~400K1.02×
21Arkansas~200K1.02×
22New Mexico~100K1.01×
23Washington, District of Columbia~60K1.01×
24Kentucky~300K1.00×
25Rhode Island~70K0.99×
26North Carolina~600K0.98×
27New Jersey~500K0.98×
28New York~1M0.97×
29Pennsylvania~700K0.97×
30Indiana~400K0.97×
31Colorado~300K0.96×
32Utah~200K0.96×
33Minnesota~300K0.95×
34Kansas~200K0.95×
35Idaho~100K0.95×
36Alaska~40K0.95×
37Illinois~700K0.94×
38West Virginia~90K0.94×
39Connecticut~200K0.93×
40Ohio~600K0.92×
41North Dakota~40K0.92×
42Delaware~50K0.91×
43South Dakota~40K0.91×
44Iowa~200K0.90×
45Maine~70K0.88×
46Montana~50K0.88×
47Wisconsin~300K0.86×
48Nebraska~90K0.84×
49Vermont~30K0.82×
50New Hampshire~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Professional, United States
0.81×1.00×5.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career2.90×
02Real propertyHome & Garden2.59×
03Employment websiteBusiness & Career2.34×
04Master of Business AdministrationBusiness & Career2.22×
05Information securityBusiness & Career2.18×
06Career developmentBusiness & Career2.12×
07Mineral waterFood & Beverages2.10×
08Web serverTechnology & Electronics1.94×
09Non-alcoholic beverageFood & Beverages1.79×
10InnovationBusiness & Career1.70×
11Preventive healthcareHealth1.69×
12Microwave ovenHome & Garden1.67×
13NASDAQBusiness & Career1.66×
14DentistryBusiness & Career1.62×
15GeneticsKids & Family1.59×
16Sustainable energyHome & Garden1.57×
17First class travelTravel & Leisure1.54×
18PharmacyBusiness & Career1.52×
19Five BelowShopping1.51×
20Renewable energyBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
Quality AwarenessPREMIUM1.43×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
ExtroversionTHRILL0.79×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional have in United States?

Professional has an estimated audience of 21,332,130 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Professional fans?

57.3% of Professional fans are female, 42.7% are male, with an average age of 41.3 years.

03

Which brands do Professional fans like most?

Professional fans show strongest brand affinity for Real property (2.59×), Genetics (1.59×), and Career development (2.12×) over the country average.

04

Where do Professional fans live in United States?

Professional fans in United States are most concentrated in California (reach ~3M), Massachusetts (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Professional fans also like?

Beyond Professional itself, the audience over-indexes on Genetics (1.59×), Career development (2.12×), Master of Business Administration (2.22×), and Innovation (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Professional audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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