Professional Audience in United States

Professional logo

Professional has an estimated audience of 21,332,130 people in United States. 57.3% are female, 42.7% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, headspace.

The average Professional fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Professional audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Professional fans

Demographic split for Professional audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.3
Estimated audience size21,332,130

Audience persona

The typical Professional fan in United States is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Professional in United States
RegionReachAffinity
California2,933,0291.25×
Texas2,142,2891.17×
Florida1,748,7261.21×
New York1,218,1241.02×
Georgia838,5331.28×
Pennsylvania720,1371×
Illinois712,5701×
North Carolina663,2291.03×
Ohio626,2270.95×
Michigan597,9191.07×
New Jersey557,2251.03×
Virginia551,8761.06×
Washington497,1691.16×
Arizona486,7741.12×
Tennessee461,8421.08×
Indiana398,2331.02×
Massachusetts392,1430.93×
Maryland389,0371.06×
Missouri359,2431.04×
South Carolina350,5331.09×
Colorado341,3031.02×
Alabama320,1861.07×
Minnesota298,3120.98×
Louisiana293,8951.07×
Wisconsin283,1210.88×
Kentucky269,1831.01×
Oklahoma262,9771.11×
Oregon254,6151.04×
Nevada228,6111.11×
Connecticut202,8030.95×
Mississippi190,7471.09×
Utah188,9330.99×
Arkansas179,0041.02×
Kansas160,8390.96×
Iowa155,9330.89×
New Mexico105,9230.99×
Idaho101,3880.95×
Hawaii100,7661.1×
Nebraska88,5850.83×
West Virginia88,2720.89×
New Hampshire66,4050.79×
Rhode Island65,6440.97×
Maine65,6050.86×
Washington, District of Columbia64,4701.01×
Delaware51,8350.88×
Montana49,7150.84×
South Dakota41,1730.83×
Alaska39,8390.87×
North Dakota37,3030.85×
Vermont27,8600.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Professional audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan18.34×Politics & Society
Goop12.61×Internet & Social Media
Wok11.83×Food & Beverages
headspace16.02×Health
Cherish (group)18.52×Music & Radio
Grinch6.5×Movies & TV
Google Home10.37×Technology & Electronics
Grace Slick13.97×Music & Radio
Vocal harmony6.71×Music & Radio
Hibachi11.5×Food & Beverages
El Paso County, Colorado16.58×Travel & Leisure
Fairy godmother9.39×Literature
Hipster11.71×Politics & Society
TV Fanatic11.64×Movies & TV
Guitarist (magazine)12×Music & Radio
Ira Glass16.55×Music & Radio
No Escape (1994 film)10.56×Movies & TV
National Paralympic Committee21.68×Sports
Kikar HaShabbat15.2×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Professional audience
TraitClusterScore
Career OrientationPOWER1.44
Quality AwarenessPREMIUM1.38
Need for SecurityCONSERVATISM1.23
TravellingTHRILL1.22
Urban LifestyleOPEN1.18
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Professional
CountryShare
United States26.0%
Italy5.2%
United Kingdom4.5%

See Professional audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Professional have in United States?

Professional has an estimated audience of 21,332,130 people in United States, concentrated in California and Texas.

What is the gender split and age of Professional fans?

57.3% of Professional fans are female, 42.7% are male, with an average age of 41.3 years.

Which brands do Professional fans like most?

Professional fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (18.34×), and Goop (12.61×) over the country average.

Where do Professional fans live in United States?

Professional fans in United States are most concentrated in California (reach 2,933,029), Texas (reach 2,142,289), and Florida (reach 1,748,726). These three regions account for the largest share of the active audience.

What other brands do Professional fans also like?

Beyond Professional itself, the audience over-indexes on Governor of Michigan (18.34×), Goop (12.61×), Wok (11.83×), and headspace (16.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.