A data profile of the people who buy, follow and care about Professional in Spain — modelled from more than twelve digital signal sources. Professional has an estimated audience of 2,177,602 people in Spain.
Professional has an estimated audience of 2,177,602 people in Spain. 62.5% are female, 37.5% are male, average age 44.0. Top brand affinities: Public administration, Volunteering, Trello, Real property, Refrigerator.
Top brand affinities include Public administration, Volunteering, Trello, with strongest over-indexing on Public administration (6.79× the country average).
Demographically, the Professional audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Professional fan in Spain is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Public administration.
The key figures that characterise the Professional profile in Spain.
62.5% are female, 37.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 44.0 |
| Estimated audience size | 2,177,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Professional audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Professional audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 6.79× | ||
| 02 | Trello | Internet & Social Media | 6.79× | ||
| 03 | Colin Farrell | Movies & TV | 6.79× | ||
| 04 | Satire | Literature | 4.08× | ||
| 05 | Volunteering | Politics & Society | 3.18× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.85× | ||
| 07 | Refrigerator | Home & Garden | 2.78× | ||
| 08 | Rayo Vallecano | Travel & Leisure | 2.78× | ||
| 09 | Real property | Home & Garden | 2.51× | ||
| 10 | Lunch | Food & Beverages | 2.44× | ||
| 11 | Nonprofit organization | Politics & Society | 2.22× | ||
| 12 | Preventive healthcare | Health | 2.18× | ||
| 13 | Genetics | Kids & Family | 2.00× | ||
| 14 | Pharmacy | Business & Career | 1.98× | ||
| 15 | Innovation | Business & Career | 1.85× | ||
| 16 | Waxing | Beauty & Wellness | 1.84× | ||
| 17 | Caixabank | Business & Career | 1.62× | ||
| 18 | IBEX 35 | Business & Career | 1.60× | ||
| 19 | ABC | Movies & TV | 1.56× | ||
| 20 | Julio Iglesias | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Career Orientation | POWER | 1.53× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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