A data profile of the people who buy, follow and care about Season in Australia — modelled from more than twelve digital signal sources. Season has an estimated audience of 2,511,843 people in Australia.
Season has an estimated audience of 2,511,843 people in Australia. 70.5% are female, 29.5% are male, average age 42.5. Top brand affinities: Aldi, Real property, Discount stores, Blanket, Uniqlo.
Top brand affinities include Aldi, Real property, Discount stores, with strongest over-indexing on Aldi (1.51× the country average).
Demographically, the Season audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Season fan in Australia is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Aldi.
The key figures that characterise the Season profile in Australia.
70.5% are female, 29.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 42.5 |
| Estimated audience size | 2,511,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Season audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 6.6% |
| Japan | 5.5% |
The strongest cross-interests of the Season audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 2.40× | ||
| 02 | Rosamund Pike | Movies & TV | 2.40× | ||
| 03 | Quilt | Home & Garden | 2.08× | ||
| 04 | Sofa bed | Home & Garden | 2.06× | ||
| 05 | Blanket | Home & Garden | 1.98× | ||
| 06 | Bed sheet | Home & Garden | 1.98× | ||
| 07 | Swarovski | Fashion & Accessoires | 1.72× | ||
| 08 | Real property | Home & Garden | 1.66× | ||
| 09 | Bed frame | Home & Garden | 1.63× | ||
| 10 | Pillow | Home & Garden | 1.58× | ||
| 11 | H&M | Shopping | 1.57× | ||
| 12 | Sephora | Shopping | 1.56× | ||
| 13 | Uniqlo | Shopping | 1.55× | ||
| 14 | Cruelty-free | Beauty & Wellness | 1.55× | ||
| 15 | Weaving | Fashion & Accessoires | 1.52× | ||
| 16 | Aldi | Shopping | 1.51× | ||
| 17 | Department store | Shopping | 1.51× | ||
| 18 | Bedroom furniture | Home & Garden | 1.51× | ||
| 19 | City Beach | Fashion & Accessoires | 1.51× | ||
| 20 | Discount stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Sustainability | BALANCE | 1.26× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Risk Appetite | THRILL | 0.90× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Season. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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