A data profile of the people who buy, follow and care about Workshop in Australia — modelled from more than twelve digital signal sources. Workshop has an estimated audience of 2,264,493 people in Australia.
Workshop has an estimated audience of 2,264,493 people in Australia. 53.5% are female, 46.5% are male, average age 44.7. Top brand affinities: Wikipedia, Innovation, Tabloid (newspaper format), Microwave oven, Hardware store.
Top brand affinities include Wikipedia, Innovation, Tabloid (newspaper format), with strongest over-indexing on Wikipedia (2.17× the country average).
Demographically, the Workshop audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Workshop fan in Australia is balanced, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Workshop profile in Australia.
53.5% are female, 46.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 44.7 |
| Estimated audience size | 2,264,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Workshop audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
The strongest cross-interests of the Workshop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.17× | ||
| 02 | Innovation | Business & Career | 1.98× | ||
| 03 | Garden centre | Home & Garden | 1.97× | ||
| 04 | Car club | Cars & Mobility | 1.95× | ||
| 05 | Hypermarket | Shopping | 1.94× | ||
| 06 | Sandra Bullock | Movies & TV | 1.94× | ||
| 07 | Jason Momoa | Movies & TV | 1.91× | ||
| 08 | Microwave oven | Home & Garden | 1.86× | ||
| 09 | 3D printing | Technology & Electronics | 1.82× | ||
| 10 | Ryan Gosling | Movies & TV | 1.76× | ||
| 11 | Public security | Politics & Society | 1.75× | ||
| 12 | Single-family detached home | Home & Garden | 1.72× | ||
| 13 | Air pollution | Health | 1.65× | ||
| 14 | Electric motorcycles and scooters | Cars & Mobility | 1.64× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.60× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 17 | Hardware store | Home & Garden | 1.56× | ||
| 18 | Fertilizer | Home & Garden | 1.55× | ||
| 19 | Lawn mower | Home & Garden | 1.53× | ||
| 20 | Virtual reality | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Tradition | CONSERVATISM | 1.28× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Travelling | THRILL | 0.75× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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