A data profile of the people who buy, follow and care about Workshop in Poland — modelled from more than twelve digital signal sources. Workshop has an estimated audience of 1,388,548 people in Poland.
Workshop has an estimated audience of 1,388,548 people in Poland. 45.0% are female, 55.0% are male, average age 38.0. Top brand affinities: Rossmann, Waxing, First-time buyer, Innovation, Anti-aging cream.
Top brand affinities include Rossmann, Waxing, First-time buyer, with strongest over-indexing on Rossmann (1.57× the country average).
Demographically, the Workshop audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Workshop fan in Poland is balanced, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Rossmann.
The key figures that characterise the Workshop profile in Poland.
45.0% are female, 55.0% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 38.0 |
| Estimated audience size | 1,388,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Workshop audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
The strongest cross-interests of the Workshop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canva | Technology & Electronics | 2.42× | ||
| 02 | First-time buyer | Shopping | 2.38× | ||
| 03 | Waxing | Beauty & Wellness | 2.36× | ||
| 04 | Internet celebrity | Internet & Social Media | 2.00× | ||
| 05 | Honda Civic | Cars & Mobility | 1.96× | ||
| 06 | Innovation | Business & Career | 1.84× | ||
| 07 | Manga | Literature | 1.75× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.72× | ||
| 09 | Kwestia Smaku | Food & Beverages | 1.72× | ||
| 10 | Konfrontacja Sztuk Walki | Sports | 1.67× | ||
| 11 | DeviantArt | Internet & Social Media | 1.63× | ||
| 12 | Conference and resort hotels | Travel & Leisure | 1.62× | ||
| 13 | City car | Cars & Mobility | 1.59× | ||
| 14 | otoMoto.pl | Cars & Mobility | 1.58× | ||
| 15 | Rossmann | Shopping | 1.57× | ||
| 16 | Knitting | Home & Garden | 1.53× | ||
| 17 | JavaScript | Technology & Electronics | 1.53× | ||
| 18 | Labrador Retriever | Pets & Animals | 1.53× | ||
| 19 | Brad Pitt | Movies & TV | 1.52× | ||
| 20 | Bonprix | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Individualism | JOY | 1.30× | |
| DIY Mentality | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Career Orientation | POWER | 0.93× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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