Rascasse Audience Intelligence

Argentina Audience in Belgium

A data profile of the people who buy, follow and care about Argentina in Belgium — modelled from more than twelve digital signal sources. Argentina has an estimated audience of 279,807 people in Belgium.

The average Argentina fan in Belgium is 42.3 years old, balanced, and lives primarily in Antwerp.

The audience is concentrated in Antwerp, Flemish Brabant, East Flanders.

Top brand affinities include WhatsApp, Online newspaper, FIFA World Cup, with strongest over-indexing on WhatsApp (1.63× the country average).

Demographically, the Argentina audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Argentina fan in Belgium is balanced, around 42.3 years old, with strong Tradition tendencies and a notable affinity for WhatsApp.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Argentina profile in Belgium.

Audience size
280K
in Belgium
Gender
53.7%♀
46.3% male
Age
42.3
average years
Country rank
#3419
POI in Belgium
Fig. 01

Search interest · 12-month trend

+135%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Argentina fans

53.7% are female, 46.3% are male, average age 42.3.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Argentina audience in Belgium
MetricValue
Female53.7%
Male46.3%
Average age42.3
Estimated audience size279,807
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Argentina audience in Belgium
Age bracketShare%
16-1915%
20-2918%
30-3916%
40-4922%
50+29%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Argentina audience comes from Belgium.

Worldwide audience distribution share by country for Argentina
CountryShare
United States20.2%
Spain7.8%
Mexico7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Argentina audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Argentina fans by region: top regions in Belgium
#RegionReachAffinity×
01Brussels~30K1.73×
02Flemish Brabant~40K1.52×
03Antwerp~40K1.38×
04East Flanders~40K1.21×
05West Flanders~30K1.15×
06Limburg~10K1.01×
07Walloon Brabant~6K0.83×
08Luxembourg~6K0.78×
09Liege~20K0.72×
10Province of Namur~9K0.71×
11Hainaut~20K0.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Argentina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Argentina audience
#·InterestCategoryAffinity×
01Argentina national football teamSports5.79×
02MexicoTravel & Leisure4.56×
03FutonHome & Garden4.52×
04LacosteFashion & Accessoires3.49×
05Ligue 1Sports3.43×
06La LigaSports2.79×
07UnibetGames2.41×
08Online newspaperNews2.37×
09Ultimate Fighting ChampionshipSports2.10×
10UEFA Europa LeagueSports1.97×
11Premier LeagueSports1.81×
12PoetryLiterature1.79×
13FIFA World CupSports1.74×
14RadioTechnology & Electronics1.70×
15UEFA Champions LeagueSports1.65×
16WhatsAppInternet & Social Media1.63×
17CanadaTravel & Leisure1.63×
18First-person shooter gamesGames1.63×
19Michael JacksonMusic & Radio1.56×
20Music videosMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Argentina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Argentina audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.51×
SpiritualityBALANCE1.47×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Argentina audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
DIY MentalityTHRILL0.76×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Argentina have in Belgium?

Argentina has an estimated audience of 279,807 people in Belgium, concentrated in Antwerp and Flemish Brabant.

02

What is the gender split and age of Argentina fans?

53.7% of Argentina fans are female, 46.3% are male, with an average age of 42.3 years.

03

Which brands do Argentina fans like most?

Argentina fans show strongest brand affinity for WhatsApp (1.63×), Online newspaper (2.37×), and FIFA World Cup (1.74×) over the country average.

04

Where do Argentina fans live in Belgium?

Argentina fans in Belgium are most concentrated in Antwerp (reach ~40K), Flemish Brabant (reach ~40K), and East Flanders (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Argentina fans also like?

Beyond Argentina itself, the audience over-indexes on Online newspaper (2.37×), FIFA World Cup (1.74×), Mexico (4.56×), and Canada (1.63×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Argentina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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