Rascasse Audience Intelligence

Dallas Mavericks Fan Demographics in United States

Dallas Mavericks has an estimated audience of 17.4M people in United States.

#20among Basketball in United States
#34among teams in United States#142in Sports

The average Dallas Mavericks fan in United States is 31.2 years old, more male, and lives primarily in Texas.

By number of fans, Dallas Mavericks ranks #13 among the 30 NBA teams in United States — 1.3× the group median.

Its fans are 0.6 years older than the group average of 30.6.

Compared with the other 29 NBA teams, Dallas Mavericks fans stand out for their interest in Dallas (1978 TV series), Devin Booker and Six Flags Over Texas.

In Q3/2026, search interest was +14.7% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: February, March and May account for 40% of the year's searches, September is the quietest month.

Most fans live in Texas, California, Florida.

Top affinities include Dallas (1978 TV series), Devin Booker, Six Flags Over Texas, with strongest over-indexing on Dallas (1978 TV series) (8.25× the country average).

Demographically, the Dallas Mavericks audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

The typical Dallas Mavericks fan in United States is more male, around 31.2 years old, with strong Family Orientation tendencies and a notable affinity for Dallas (1978 TV series).

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17.4M
in United States
Gender
41.5%♀
58.5% male
Age
31.2
average years
Country rank
#1994
among all objects in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dallas Mavericks fans

41.5% are female, 58.5% are male, average age 31.2.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Dallas Mavericks audience in United States
MetricValue
Female41.5%
Male58.5%
Average age31.2
Estimated audience size17.4M
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Dallas Mavericks audience in United States
Age bracketShare%
16-2448%
25-3419%
35-4413%
45-5411%
55+9%
Fig. 04

Worldwide distribution

62.4%

of the worldwide Dallas Mavericks audience comes from United States.

Worldwide audience distribution share by country for Dallas Mavericks
CountryShare
United States62.4%
Brazil5.4%
Philippines3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dallas Mavericks fans by region: top regions in United States
#RegionReachAffinity×
01Texas~8.5M7.08×
02Maine~400K5.98×
03Oklahoma~400K1.98×
04Arkansas~300K1.93×
05Louisiana~400K1.53×
06Mississippi~200K1.48×
07New Mexico~100K1.25×
08Colorado~300K1.09×
09Alabama~300K1.04×
10Arizona~400K1.01×
11Georgia~600K0.98×
12Tennessee~400K0.96×
13Nevada~200K0.95×
14North Carolina~500K0.92×
15South Carolina~300K0.91×
16California~2M0.88×
17Florida~1M0.87×
18Massachusetts~300K0.87×
19Hawaii~60K0.87×
20Ohio~500K0.85×
21Kentucky~200K0.83×
22Illinois~500K0.82×
23Kansas~100K0.82×
24Missouri~300K0.81×
25Minnesota~200K0.79×
26Michigan~400K0.78×
27Rhode Island~40K0.78×
28Maryland~200K0.77×
29Nebraska~80K0.77×
30Indiana~300K0.76×
31New York~800K0.73×
32Utah~100K0.73×
33South Dakota~30K0.72×
34Virginia~300K0.71×
35Connecticut~100K0.70×
36Iowa~100K0.69×
37Washington, District of Columbia~20K0.69×
38New Jersey~300K0.67×
39Wisconsin~200K0.67×
40New Hampshire~50K0.67×
41North Dakota~30K0.67×
42Wyoming~20K0.65×
43Montana~40K0.64×
44Delaware~30K0.63×
45West Virginia~60K0.62×
46Oregon~100K0.61×
47Pennsylvania~400K0.60×
48Alaska~20K0.58×
49Washington~200K0.56×
50Idaho~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Dallas Mavericks, United States
0.56×1.00×7.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dallas Mavericks audience vs. the country average
#·InterestCategoryAffinity×
01Dallas (1978 TV series)Movies & TV8.25×
02Devin BookerSports7.97×
03Six Flags Over TexasTravel & Leisure7.33×
04Portland Trail BlazersSports6.96×
05Cooper FlaggSports6.92×
06Arlington, TexasTravel & Leisure6.86×
077-ElevenShopping6.81×
08MonterreyTravel & Leisure6.11×
09Fort Worth, TexasTravel & Leisure5.50×
10United AirlinesTravel & Leisure5.24×
11WNBASports5.13×
12Luka DoncicSports4.91×
13Miami HeatSports4.76×
14Caitlin ClarkSports4.55×
15San AntonioTravel & Leisure4.43×
16TelemundoMovies & TV4.11×
17Major League SoccerSports3.77×
18Sophie CunninghamSports3.73×
19American AirlinesTravel & Leisure2.80×
20FIFA World Cup 2026Sports1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dallas Mavericks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dallas Mavericks audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.10×
Quality AwarenessPREMIUM1.07×
Career OrientationPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dallas Mavericks audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.83×
SustainabilityBALANCE0.85×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dallas Mavericks over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dallas-mavericks-5782” · Methodology