A data profile of the people who buy, follow and care about Goiânia in Brazil — modelled from more than twelve digital signal sources. Goiânia has an estimated audience of 3,911,505 people in Brazil.
Goiânia has an estimated audience of 3,911,505 people in Brazil. 65.5% are female, 34.5% are male, average age 38.1. Top brand affinities: Instagram, Country music, Rock music, Pop music, Enel.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.65× the country average).
Demographically, the Goiânia audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Goiânia fan in Brazil is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Goiânia profile in Brazil.
65.5% are female, 34.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 38.1 |
| Estimated audience size | 3,911,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Goiânia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 87.8% |
| United States | 2.4% |
| Portugal | 2.0% |
The strongest cross-interests of the Goiânia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV Cultura | Movies & TV | 3.54× | ||
| 02 | Atlético Clube Goianiense | Sports | 3.07× | ||
| 03 | Enel | Home & Garden | 1.89× | ||
| 04 | Inter Milan | Sports | 1.83× | ||
| 05 | Ligue 1 | Sports | 1.79× | ||
| 06 | Internet & Social Media | 1.67× | |||
| 07 | Valentine's Day | Kids & Family | 1.66× | ||
| 08 | Internet & Social Media | 1.65× | |||
| 09 | Country music | Music & Radio | 1.65× | ||
| 10 | Rock music | Music & Radio | 1.65× | ||
| 11 | Bossa nova | Music & Radio | 1.65× | ||
| 12 | Pop music | Music & Radio | 1.63× | ||
| 13 | Goiás Esporte Clube | Sports | 1.60× | ||
| 14 | Hip hop music | Music & Radio | 1.58× | ||
| 15 | MSN | News | 1.58× | ||
| 16 | Spanish language | Politics & Society | 1.57× | ||
| 17 | Tom Cruise | Movies & TV | 1.56× | ||
| 18 | SENAI | Business & Career | 1.55× | ||
| 19 | Eduardo Costa | Music & Radio | 1.54× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.44× | |
| Family Orientation | CONSERVATISM | 1.34× | |
| Price Sensitivity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Goiânia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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