Rascasse Audience Intelligence

Detroit Tigers Fan Demographics in United States

Detroit Tigers has an estimated audience of 21.2M people in United States.

#5among Baseball in United States#23among teams in United States#114in Sports

The average Detroit Tigers fan in United States is 41.8 years old, more male, and lives primarily in Michigan.

By number of fans, Detroit Tigers ranks #4 among the 30 MLB teams in United States — 2.2× the group median.

Its fans are 2.9 years older than the group average of 38.9.

Women make up 38.2% of the fan base, 2.5 percentage points more than the group average.

Compared with the other 29 MLB teams, Detroit Tigers fans stand out for their interest in Tarik Skubal, Detroit Red Wings and Michigan Wolverines men's basketball.

In Q3/2026, search interest was −28.7% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: April, May and June account for 40% of the year's searches, January is the quietest month.

Most fans live in Michigan, Ohio, Florida.

Top affinities include Milwaukee Brewers, Pittsburgh Pirates, Tarik Skubal, with strongest over-indexing on Milwaukee Brewers (19.17× the country average).

Demographically, the Detroit Tigers audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Tradition, Spirituality.

The typical Detroit Tigers fan in United States is more male, around 41.8 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
21.2M
in United States
Gender
38.2%♀
61.8% male
Age
41.8
average years
Country rank
#1530
among all objects in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Detroit Tigers fans

38.2% are female, 61.8% are male, average age 41.8.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Detroit Tigers audience in United States
MetricValue
Female38.2%
Male61.8%
Average age41.8
Estimated audience size21.2M
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Detroit Tigers audience in United States
Age bracketShare%
16-2418%
25-3416%
35-4419%
45-5422%
55+25%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Detroit Tigers audience comes from United States.

Worldwide audience distribution share by country for Detroit Tigers
CountryShare
United States86.9%
Canada3.4%
Mexico1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Detroit Tigers fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~7.5M29.25×
02Ohio~1.5M2.09×
03Indiana~400K0.89×
04Florida~1M0.70×
05Wisconsin~200K0.62×
06Montana~40K0.61×
07Tennessee~300K0.59×
08Illinois~500K0.58×
09South Carolina~200K0.57×
10Kansas~100K0.54×
11Arizona~300K0.53×
12Minnesota~200K0.53×
13Alaska~20K0.53×
14Nevada~100K0.51×
15Kentucky~100K0.50×
16Wyoming~20K0.50×
17North Dakota~20K0.49×
18Iowa~100K0.48×
19Missouri~200K0.45×
20South Dakota~30K0.45×
21North Carolina~300K0.44×
22Maine~40K0.44×
23New Mexico~50K0.40×
24Colorado~100K0.39×
25Washington~200K0.38×
26Hawaii~30K0.38×
27Pennsylvania~300K0.37×
28Nebraska~40K0.36×
29Virginia~200K0.35×
30Vermont~10K0.34×
31Georgia~200K0.33×
32Connecticut~80K0.33×
33Alabama~100K0.32×
34New Hampshire~30K0.32×
35Delaware~20K0.32×
36Texas~400K0.30×
37Idaho~40K0.30×
38West Virginia~30K0.30×
39New York~400K0.29×
40Massachusetts~100K0.29×
41Maryland~100K0.29×
42Arkansas~60K0.29×
43Rhode Island~20K0.29×
44Mississippi~50K0.27×
45New Jersey~200K0.26×
46Louisiana~80K0.26×
47Oregon~70K0.26×
48Oklahoma~60K0.24×
49Utah~50K0.24×
50California~600K0.23×
Fig. 06

Affinity by region

Affinity by region — Detroit Tigers, United States
0.23×1.00×29.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Detroit Tigers audience vs. the country average
#·InterestCategoryAffinity×
01Milwaukee BrewersSports19.17×
02Pittsburgh PiratesSports17.29×
03Tarik SkubalSports16.96×
04Detroit Red WingsSports16.84×
05Michigan Wolverines men's basketballSports16.67×
06Good Morning (film)Movies & TV14.36×
07Seattle MarinersSports13.51×
08Detroit Free PressNews12.51×
09Michigan LotteryGames12.21×
10Texas Rangers (baseball)Sports10.30×
11Los Angeles ChargersSports9.92×
12MeijerShopping4.92×
13Detroit LionsSports4.64×
14SoccerSports2.19×
15CultureLiterature1.86×
16United StatesTravel & Leisure1.78×
17Food and drinkFood & Beverages1.70×
18FoodFood & Beverages1.59×
19Fitness and wellnessSports1.54×
20FIFA World Cup 2026Sports1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Detroit Tigers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Detroit Tigers audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.38×
SpiritualityBALANCE1.30×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Detroit Tigers audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
IndulgenceJOY0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Detroit Tigers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/detroit-tigers-7671” · Methodology