Rascasse Audience Intelligence

Ethics Audience in Colombia

A data profile of the people who buy, follow and care about Ethics in Colombia — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 3,495,274 people in Colombia.

#27among Field of study in Colombia
#285among Topic in Colombia
#65in Business & Career

Ethics has an estimated audience of 3,495,274 people in Colombia. 51.8% are female, 48.2% are male, average age 35.7.

Demographically, the Ethics audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Ethics profile in Colombia.

Audience size
3.5M
in Colombia
Gender
51.8%
48.2% male
Age
35.7
average years
Country rank
#388
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethics fans

51.8% are female, 48.2% are male, average age 35.7.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Ethics audience in Colombia
MetricValue
Female51.8%
Male48.2%
Average age35.7
Estimated audience size3,495,274
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Ethics audience in Colombia
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4915%
50+16%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Ethics audience comes from Colombia.

Worldwide audience distribution share by country for Ethics
CountryShare
United States24.4%
Italy6.2%
United Kingdom4.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Ethics audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.24×
Convenience OrientationPREMIUM1.08×
MindfulnessBALANCE1.07×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Ethics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Price SensitivityPREMIUM0.84×
CreativityOPEN0.92×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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