A data profile of the people who buy, follow and care about Industry in Colombia — modelled from more than twelve digital signal sources. Industry has an estimated audience of 3,839,404 people in Colombia.
Industry has an estimated audience of 3,839,404 people in Colombia. 52.4% are female, 47.6% are male, average age 37.2.
Demographically, the Industry audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The key figures that characterise the Industry profile in Colombia.
52.4% are female, 47.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 37.2 |
| Estimated audience size | 3,839,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Industry audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| DIY Mentality | THRILL | 1.18× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.81× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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