AdWords Audience in Germany
AdWords has an estimated audience of 608,951 people in Germany. 41.6% are female, 58.4% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Christmas Gift, Gil Ofarim, Jesse Plemons, Business English.
The average AdWords fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Christmas Gift, Gil Ofarim, with strongest over-indexing on Cocktail (2.25× the country average). Demographically, the AdWords audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of AdWords fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 37.4 |
| Estimated audience size | 608,951 |
Audience persona
The typical AdWords fan in Germany is more male, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,234 | 1.09× |
| Bayern | 101,884 | 1× |
| Baden-Württemberg | 92,020 | 1.06× |
| Niedersachsen | 60,608 | 0.98× |
| Berlin | 52,711 | 1.86× |
| Hessen | 49,494 | 1.02× |
| Sachsen | 28,237 | 0.91× |
| Brandenburg | 27,464 | 1.4× |
| Schleswig-Holstein | 26,014 | 1.14× |
| Rheinland-Pfalz | 24,767 | 0.78× |
| Hamburg | 18,494 | 1.29× |
| Thüringen | 13,635 | 0.84× |
| Mecklenburg-Vorpommern | 8,830 | 0.73× |
| Sachsen-Anhalt | 8,086 | 0.49× |
| Saarland | 5,362 | 0.69× |
| Bremen | 3,818 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.25× | Food & Beverages |
| Christmas Gift | 2.81× | Kids & Family |
| Gil Ofarim | 2.05× | Music & Radio |
| Jesse Plemons | 4.9× | Movies & TV |
| Business English | 2.45× | Business & Career |
| Corcovado | 6.44× | Travel & Leisure |
| Google Home | 4.1× | Technology & Electronics |
| Hamburg-Mitte | 5.74× | Travel & Leisure |
| Hypertext | 1.82× | Technology & Electronics |
| Preacher (comics) | 4.1× | Literature |
| Eminönü | 10.39× | Travel & Leisure |
| Building insulation | 2.36× | Home & Garden |
| Carrie (novel) | 3.11× | Literature |
| Euphonium | 5.8× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.53× | Music & Radio |
| Elīna Garanča | 3.85× | Music & Radio |
| Gudrun Sjödén | 1.58× | Fashion & Accessoires |
| Peugeot 308 | 1.77× | Cars & Mobility |
| Fast Five | 2.34× | Movies & TV |
| Harriet Tubman | 2.9× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.49 |
| Risk Appetite | THRILL | 1.78 |
| Early Adopter Mentality | POWER | 1.66 |
| Sustainability | BALANCE | 1.49 |
| Urban Lifestyle | OPEN | 1.48 |
| Social Media Usage | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.3% |
| United Kingdom | 10.4% |
| India | 8.2% |
See AdWords audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does AdWords have in Germany?
AdWords has an estimated audience of 608,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AdWords fans?
41.6% of AdWords fans are female, 58.4% are male, with an average age of 37.4 years.
Which brands do AdWords fans like most?
AdWords fans show strongest brand affinity for Cocktail (2.25×), Christmas Gift (2.81×), and Gil Ofarim (2.05×) over the country average.
Where do AdWords fans live in Germany?
AdWords fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,234), Bayern (reach 101,884), and Baden-Württemberg (reach 92,020). These three regions account for the largest share of the active audience.
What other brands do AdWords fans also like?
Beyond AdWords itself, the audience over-indexes on Christmas Gift (2.81×), Gil Ofarim (2.05×), Jesse Plemons (4.9×), and Business English (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AdWords. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.