Rascasse Audience Intelligence

african fashion Audience in Germany

A data profile of the people who buy, follow and care about african fashion in Germany — modelled from more than twelve digital signal sources. african fashion has an estimated audience of 995,580 people in Germany.

#3174among Topic in Germany#354in Fashion & Accessoires

The average african fashion fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include University of Oxford, Humboldt University of Berlin, Connie Britton, with strongest over-indexing on University of Oxford (20× the country average).

Demographically, the african fashion audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical african fashion fan in Germany is balanced, around 35.0 years old, with strong Individualism tendencies and a notable affinity for University of Oxford.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the african fashion profile in Germany.

Audience size
996K
in Germany
Gender
51.7%♀
48.3% male
Age
35.0
average years
Country rank
#6555
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of african fashion fans

51.7% are female, 48.3% are male, average age 35.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for african fashion audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age35.0
Estimated audience size995,580
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the african fashion audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4920%
50+12%
Fig. 04

Worldwide distribution

12.9%

of the worldwide african fashion audience comes from Germany.

Worldwide audience distribution share by country for african fashion
CountryShare
United States16.0%
Japan15.0%
Germany12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the african fashion audience in Germany is strongest.

Fig. 05

Top regions by affinity

african fashion fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.43×
02Saarland~20K1.24×
03Sachsen-Anhalt~30K1.13×
04Mecklenburg-Vorpommern~20K1.09×
05Thüringen~30K1.03×
06Brandenburg~30K1.00×
07Hamburg~20K0.99×
08Schleswig-Holstein~30K0.94×
09Rheinland-Pfalz~50K0.92×
10Sachsen~40K0.91×
11Berlin~40K0.90×
12Niedersachsen~80K0.87×
13Hessen~70K0.86×
14Baden-Württemberg~100K0.83×
15Bayern~100K0.80×
16Nordrhein-Westfalen~200K0.74×
Fig. 06

Affinity by region

Affinity by region — african fashion, Germany
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the african fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for african fashion audience
#·InterestCategoryAffinity×
01Maya DiabMusic & Radio55.73×
02Connie BrittonMovies & TV39.84×
03Celebrity FashionFashion & Accessoires26.37×
04The Place Beyond the PinesMovies & TV26.00×
05Ink cartridgeTechnology & Electronics21.94×
06University of OxfordBusiness & Career20.00×
07Newcastle UniversityBusiness & Career20.00×
08Fred AstaireMovies & TV20.00×
09Telecommunications engineeringTechnology & Electronics15.10×
10Humboldt University of BerlinBusiness & Career13.09×
11Krämer PferdesportSports12.80×
12Gwyneth PaltrowMovies & TV12.12×
13University of MannheimBusiness & Career11.37×
14Shopping QueenMovies & TV9.46×
15Personalised GiftsHome & Garden5.82×
16Hair ExtensionsBeauty & Wellness5.29×
17Wedding PlannersKids & Family5.14×
18Lindsey VonnSports3.46×
19TikTokInternet & Social Media2.47×
20HermèsFashion & Accessoires2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the african fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by african fashion audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.53×
Community OrientationOPEN2.53×
Quality AwarenessPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by african fashion audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Need for SecurityCONSERVATISM0.63×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does african fashion have in Germany?

african fashion has an estimated audience of 995,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of african fashion fans?

51.7% of african fashion fans are female, 48.3% are male, with an average age of 35.0 years.

03

Which brands do african fashion fans like most?

african fashion fans show strongest brand affinity for University of Oxford (20×), Humboldt University of Berlin (13.09×), and Connie Britton (39.84×) over the country average.

04

Where do african fashion fans live in Germany?

african fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do african fashion fans also like?

Beyond african fashion itself, the audience over-indexes on Humboldt University of Berlin (13.09×), Connie Britton (39.84×), Krämer Pferdesport (12.8×), and TikTok (2.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See african fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for african fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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