african fashion Audience in Germany
african fashion has an estimated audience of 995,580 people in Germany. 51.7% are female, 48.3% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: DatPiff, Connie Britton, University of Oxford, Marshalls, Celebrity Fashion.
The average african fashion fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include DatPiff, Connie Britton, University of Oxford, with strongest over-indexing on DatPiff (120.69× the country average). Demographically, the african fashion audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of african fashion fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 35.0 |
| Estimated audience size | 995,580 |
Audience persona
The typical african fashion fan in Germany is balanced, around 35.0 years old, with strong Individualism tendencies and a notable affinity for DatPiff.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,809 | 0.32× |
| Hessen | 44,174 | 0.58× |
| Bayern | 43,903 | 0.27× |
| Baden-Württemberg | 41,600 | 0.31× |
| Sachsen-Anhalt | 40,767 | 1.58× |
| Brandenburg | 31,819 | 1.03× |
| Berlin | 30,203 | 0.68× |
| Thüringen | 29,457 | 1.16× |
| Rheinland-Pfalz | 28,739 | 0.58× |
| Mecklenburg-Vorpommern | 28,037 | 1.48× |
| Bremen | 27,983 | 3.29× |
| Saarland | 27,514 | 2.25× |
| Niedersachsen | 26,332 | 0.27× |
| Sachsen | 26,198 | 0.54× |
| Schleswig-Holstein | 24,294 | 0.68× |
| Hamburg | 22,367 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DatPiff | 120.69× | Music & Radio |
| Connie Britton | 44.02× | Movies & TV |
| University of Oxford | 20× | Business & Career |
| Marshalls | 27.03× | Fashion & Accessoires |
| Celebrity Fashion | 37.21× | Fashion & Accessoires |
| Personalised Gifts | 8.11× | Home & Garden |
| TikTok | 2.3× | Internet & Social Media |
| Newcastle University | 20× | Business & Career |
| Property finder | 4.71× | Home & Garden |
| Humboldt University of Berlin | 9.04× | Business & Career |
| Ink cartridge | 22.85× | Technology & Electronics |
| Made in France | 7.7× | Business & Career |
| Hermès | 2.71× | Fashion & Accessoires |
| University of Edinburgh | 33.81× | Business & Career |
| The Place Beyond the Pines | 26.43× | Movies & TV |
| Batman | 2.18× | Movies & TV |
| H&M | 1.86× | Shopping |
| Shopping Queen | 8.47× | Movies & TV |
| Enduro motorcycle | 7.96× | Sports |
| University of Mannheim | 7.83× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.13 |
| Community Orientation | OPEN | 2.57 |
| Price Sensitivity | PREMIUM | 1.93 |
| Urban Lifestyle | OPEN | 1.89 |
| Quality Awareness | PREMIUM | 1.84 |
| Travelling | THRILL | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 15.0% |
| Germany | 12.9% |
See african fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does african fashion have in Germany?
african fashion has an estimated audience of 995,580 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of african fashion fans?
51.7% of african fashion fans are female, 48.3% are male, with an average age of 35.0 years.
Which brands do african fashion fans like most?
african fashion fans show strongest brand affinity for DatPiff (120.69×), Connie Britton (44.02×), and University of Oxford (20×) over the country average.
Where do african fashion fans live in Germany?
african fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,809), Hessen (reach 44,174), and Bayern (reach 43,903). These three regions account for the largest share of the active audience.
What other brands do african fashion fans also like?
Beyond african fashion itself, the audience over-indexes on Connie Britton (44.02×), University of Oxford (20×), Marshalls (27.03×), and Celebrity Fashion (37.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for african fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.