Rascasse Audience Intelligence

african fashion Audience in United States

A data profile of the people who buy, follow and care about african fashion in United States — modelled from more than twelve digital signal sources. african fashion has an estimated audience of 1,231,522 people in United States.

#7977among Topic in United States#859in Fashion & Accessoires

The average african fashion fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Tennessee.

Top brand affinities include Michigan Wolverines football, Carmelo Anthony, Media Take Out, with strongest over-indexing on Michigan Wolverines football (21.24× the country average).

Demographically, the african fashion audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical african fashion fan in United States is more female, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Michigan Wolverines football.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the african fashion profile in United States.

Audience size
1.2M
in United States
Gender
69.4%♀
30.6% male
Age
30.6
average years
Country rank
#20480
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of african fashion fans

69.4% are female, 30.6% are male, average age 30.6.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for african fashion audience in United States
MetricValue
Female69.4%
Male30.6%
Average age30.6
Estimated audience size1,231,522
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the african fashion audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

16.0%

of the worldwide african fashion audience comes from United States.

Worldwide audience distribution share by country for african fashion
CountryShare
United States16.0%
Japan15.0%
Germany12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the african fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

african fashion fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~80K3.25×
02Georgia~50K1.33×
03Maryland~30K1.33×
04North Dakota~3K1.10×
05Washington, District of Columbia~4K1.08×
06Vermont~2K1.08×
07Delaware~4K1.06×
08South Dakota~3K1.06×
09Rhode Island~4K1.05×
10New Hampshire~5K1.04×
11Connecticut~10K1.02×
12West Virginia~6K1.02×
13Maine~4K1.02×
14Montana~3K1.02×
15Alaska~3K1.02×
16Hawaii~5K1.01×
17Idaho~6K1.00×
18Mississippi~10K0.99×
19Arkansas~10K0.99×
20Nebraska~6K0.99×
21Iowa~10K0.97×
22Kansas~9K0.97×
23New Mexico~6K0.97×
24Louisiana~20K0.96×
25Kentucky~10K0.96×
26New York~70K0.95×
27South Carolina~20K0.95×
28Oklahoma~10K0.95×
29Utah~10K0.95×
30Alabama~20K0.94×
31Nevada~10K0.94×
32Missouri~20K0.93×
33Minnesota~20K0.93×
34Oregon~10K0.93×
35Virginia~30K0.92×
36Washington~20K0.92×
37Wisconsin~20K0.92×
38Illinois~40K0.91×
39North Carolina~30K0.91×
40Massachusetts~20K0.91×
41Indiana~20K0.91×
42Ohio~30K0.90×
43Arizona~20K0.90×
44Colorado~20K0.90×
45Pennsylvania~40K0.89×
46Michigan~30K0.89×
47New Jersey~30K0.89×
48Texas~90K0.85×
49Florida~70K0.83×
50California~100K0.73×
Fig. 06

Affinity by region

Affinity by region — african fashion, United States
0.73×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the african fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for african fashion audience
#·InterestCategoryAffinity×
01Les ÉchosNews121.14×
02BlenderBottleHome & Garden27.15×
03Michigan Wolverines footballSports21.24×
04Germany national football teamSports20.00×
05Leicester City F.C.Sports20.00×
06FC Schalke 04Sports20.00×
07Robert LewandowskiSports20.00×
08Sport Club Corinthians PaulistaSports19.98×
09Mohamed SalahSports17.38×
10Connie BrittonMovies & TV16.14×
11Media Take OutInternet & Social Media14.40×
12Pitbull (rapper)Music & Radio11.62×
13Carmelo AnthonySports9.50×
14Time managementBusiness & Career7.94×
15A.C. MilanSports7.88×
16TorridFashion & Accessoires7.14×
17MelaninBeauty & Wellness6.45×
18Michael B. JordanMovies & TV5.09×
19Hair ExtensionsBeauty & Wellness3.84×
20TikTokInternet & Social Media2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the african fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by african fashion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.31×
Design AffinityPREMIUM1.52×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by african fashion audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Pet OwnershipJOY0.75×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does african fashion have in United States?

african fashion has an estimated audience of 1,231,522 people in United States, concentrated in California and Texas.

02

What is the gender split and age of african fashion fans?

69.4% of african fashion fans are female, 30.6% are male, with an average age of 30.6 years.

03

Which brands do african fashion fans like most?

african fashion fans show strongest brand affinity for Michigan Wolverines football (21.24×), Carmelo Anthony (9.5×), and Media Take Out (14.4×) over the country average.

04

Where do african fashion fans live in United States?

african fashion fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Tennessee (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do african fashion fans also like?

Beyond african fashion itself, the audience over-indexes on Carmelo Anthony (9.5×), Media Take Out (14.4×), Les Échos (121.14×), and Germany national football team (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See african fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for african fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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