african fashion Audience in United States

african fashion logo

african fashion has an estimated audience of 1,231,522 people in United States. 69.4% are female, 30.6% are male, average age 30.6. Top regions: New York, Texas, California. Top brand affinities: Connie Britton, Hair Extensions, IMVU, Afro-textured hair, Carmelo Anthony.

The average african fashion fan in United States is 30.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Connie Britton, Hair Extensions, IMVU, with strongest over-indexing on Connie Britton (33.6× the country average). Demographically, the african fashion audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of african fashion fans

Demographic split for african fashion audience in United States
MetricValue
Female69.4%
Male30.6%
Average age30.6
Estimated audience size1,231,522

Audience persona

The typical african fashion fan in United States is more female, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Connie Britton.

Top regions in United States

Top regions ranked by reach for african fashion in United States
RegionReachAffinity
New York88,0961.28×
Texas83,2510.79×
California79,8930.59×
Tennessee76,4353.09×
Georgia60,8111.6×
Florida57,9330.69×
Illinois37,2840.91×
Maryland36,3961.72×
North Carolina35,0330.95×
New Jersey31,1781×
Pennsylvania28,1570.68×
Virginia25,0500.84×
Michigan20,8400.65×
Ohio19,6260.52×
Alabama16,3530.95×
Washington15,2840.62×
Massachusetts14,5120.6×
Louisiana13,1760.83×
Minnesota13,1190.74×
Indiana12,7160.57×
Arizona11,2290.45×
South Carolina11,1170.6×
Mississippi11,1141.1×
Missouri10,9470.55×
Connecticut10,2660.83×
Colorado9,6660.5×
Kentucky9,5030.62×
Oregon8,0520.57×
Wisconsin7,7740.42×
Oklahoma7,5100.55×
Arkansas7,1310.7×
Nevada6,9330.58×
Washington, District of Columbia6,8181.84×
Kansas6,5920.68×
Iowa6,2580.62×
Idaho6,1190.99×
West Virginia6,1171.07×
Alaska6,1042.32×
Utah5,6030.51×
Hawaii5,3961.02×
Montana5,3211.56×
South Dakota5,2521.85×
North Dakota5,1142.02×
New Hampshire5,0401.04×
Nebraska4,9350.8×
New Mexico4,9100.79×
Rhode Island4,8671.24×
Maine4,8641.1×
Vermont4,7872.21×
Delaware4,3581.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for african fashion audience
BrandAffinityCategory
Connie Britton33.6×Movies & TV
Hair Extensions6.41×Beauty & Wellness
IMVU21.78×Internet & Social Media
Afro-textured hair9.33×Beauty & Wellness
Carmelo Anthony10.59×Sports
Time management8.15×Business & Career
Designer clothing5.28×Fashion & Accessoires
Leicester City F.C.20×Sports
Primeira Liga20×Sports
Media Take Out11.39×Internet & Social Media
Germany national football team18.06×Sports
Jean Paul Gaultier12.3×Fashion & Accessoires
Disneyland Paris8.18×Travel & Leisure
Michael B. Jordan5.44×Movies & TV
BlenderBottle31.67×Home & Garden
FC Schalke 0420×Sports
Indeed.com2.58×Business & Career
Robert Lewandowski20×Sports
Les Échos89.91×News
Long hair4×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by african fashion audience
TraitClusterScore
Design AffinityPREMIUM2.15
Luxury OrientationPREMIUM1.79
Quality AwarenessPREMIUM1.52
MindfulnessBALANCE1.51
LGBTQ+ IdentityOPEN1.42
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for african fashion
CountryShare
United States16.0%
Japan15.0%
Germany12.9%

See african fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does african fashion have in United States?

african fashion has an estimated audience of 1,231,522 people in United States, concentrated in New York and Texas.

What is the gender split and age of african fashion fans?

69.4% of african fashion fans are female, 30.6% are male, with an average age of 30.6 years.

Which brands do african fashion fans like most?

african fashion fans show strongest brand affinity for Connie Britton (33.6×), Hair Extensions (6.41×), and IMVU (21.78×) over the country average.

Where do african fashion fans live in United States?

african fashion fans in United States are most concentrated in New York (reach 88,096), Texas (reach 83,251), and California (reach 79,893). These three regions account for the largest share of the active audience.

What other brands do african fashion fans also like?

Beyond african fashion itself, the audience over-indexes on Hair Extensions (6.41×), IMVU (21.78×), Afro-textured hair (9.33×), and Carmelo Anthony (10.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for african fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.