african fashion Audience in United States
african fashion has an estimated audience of 1,231,522 people in United States. 69.4% are female, 30.6% are male, average age 30.6. Top regions: New York, Texas, California. Top brand affinities: Pro-Ject, Dental hygienist, Penn & Teller, Product design, TVNotas.
The average african fashion fan in United States is 30.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Pro-Ject, Dental hygienist, Penn & Teller, with strongest over-indexing on Pro-Ject (11.59× the country average). Demographically, the african fashion audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of african fashion fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 30.6 |
| Estimated audience size | 1,231,522 |
Audience persona
The typical african fashion fan in United States is more female, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 88,096 | 1.28× |
| Texas | 83,251 | 0.79× |
| California | 79,893 | 0.59× |
| Tennessee | 76,435 | 3.09× |
| Georgia | 60,811 | 1.6× |
| Florida | 57,933 | 0.69× |
| Illinois | 37,284 | 0.91× |
| Maryland | 36,396 | 1.72× |
| North Carolina | 35,033 | 0.95× |
| New Jersey | 31,178 | 1× |
| Pennsylvania | 28,157 | 0.68× |
| Virginia | 25,050 | 0.84× |
| Michigan | 20,840 | 0.65× |
| Ohio | 19,626 | 0.52× |
| Alabama | 16,353 | 0.95× |
| Washington | 15,284 | 0.62× |
| Massachusetts | 14,512 | 0.6× |
| Louisiana | 13,176 | 0.83× |
| Minnesota | 13,119 | 0.74× |
| Indiana | 12,716 | 0.57× |
| Arizona | 11,229 | 0.45× |
| South Carolina | 11,117 | 0.6× |
| Mississippi | 11,114 | 1.1× |
| Missouri | 10,947 | 0.55× |
| Connecticut | 10,266 | 0.83× |
| Colorado | 9,666 | 0.5× |
| Kentucky | 9,503 | 0.62× |
| Oregon | 8,052 | 0.57× |
| Wisconsin | 7,774 | 0.42× |
| Oklahoma | 7,510 | 0.55× |
| Arkansas | 7,131 | 0.7× |
| Nevada | 6,933 | 0.58× |
| Washington, District of Columbia | 6,818 | 1.84× |
| Kansas | 6,592 | 0.68× |
| Iowa | 6,258 | 0.62× |
| Idaho | 6,119 | 0.99× |
| West Virginia | 6,117 | 1.07× |
| Alaska | 6,104 | 2.32× |
| Utah | 5,603 | 0.51× |
| Hawaii | 5,396 | 1.02× |
| Montana | 5,321 | 1.56× |
| South Dakota | 5,252 | 1.85× |
| North Dakota | 5,114 | 2.02× |
| New Hampshire | 5,040 | 1.04× |
| Nebraska | 4,935 | 0.8× |
| New Mexico | 4,910 | 0.79× |
| Rhode Island | 4,867 | 1.24× |
| Maine | 4,864 | 1.1× |
| Vermont | 4,787 | 2.21× |
| Delaware | 4,358 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 11.59× | Music & Radio |
| Dental hygienist | 18.06× | Health |
| Penn & Teller | 20× | Movies & TV |
| Product design | 4.25× | Business & Career |
| TVNotas | 20× | News |
| Emperor Entertainment Group | 20× | Business & Career |
| Electrolyte | 6.57× | Health |
| Mackenzie Foy | 9.45× | Fashion & Accessoires |
| Whataburger | 2× | Food & Beverages |
| Yoga Journal | 20× | Sports |
| Urban Outfitters | 2.01× | Shopping |
| JDSU | 3.09× | Business & Career |
| Hebe | 6.4× | Home & Garden |
| Isometric exercise | 8.59× | Sports |
| UK garage | 5.1× | Music & Radio |
| Natural rubber | 1.87× | Cars & Mobility |
| Laneige | 4.78× | Beauty & Wellness |
| Nebraska Cornhuskers football | 3.14× | Sports |
| Home equity | 1.69× | Home & Garden |
| Buying and Selling Real Estate | 6.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.15 |
| Luxury Orientation | PREMIUM | 1.79 |
| Quality Awareness | PREMIUM | 1.52 |
| Mindfulness | BALANCE | 1.51 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Travelling | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 15.0% |
| Germany | 12.9% |
See african fashion audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does african fashion have in United States?
african fashion has an estimated audience of 1,231,522 people in United States, concentrated in New York and Texas.
What is the gender split and age of african fashion fans?
69.4% of african fashion fans are female, 30.6% are male, with an average age of 30.6 years.
Which brands do african fashion fans like most?
african fashion fans show strongest brand affinity for Pro-Ject (11.59×), Dental hygienist (18.06×), and Penn & Teller (20×) over the country average.
Where do african fashion fans live in United States?
african fashion fans in United States are most concentrated in New York (reach 88,096), Texas (reach 83,251), and California (reach 79,893). These three regions account for the largest share of the active audience.
What other brands do african fashion fans also like?
Beyond african fashion itself, the audience over-indexes on Dental hygienist (18.06×), Penn & Teller (20×), Product design (4.25×), and TVNotas (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for african fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.