Rascasse Audience Intelligence

Anchor Audience in Germany

A data profile of the people who buy, follow and care about Anchor in Germany — modelled from more than twelve digital signal sources. Anchor has an estimated audience of 497,442 people in Germany.

#112among Singer-songwriter in Germany#4690among Topic in Germany#1838in Movies & TV

The average Anchor fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Skarsgård, James Marsden, The Departed, with strongest over-indexing on Alexander Skarsgård (19× the country average).

Demographically, the Anchor audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Anchor fan in Germany is balanced, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Alexander Skarsgård.

Category: Movies & TV · Type: Topic · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anchor profile in Germany.

Audience size
497K
in Germany
Gender
48.4%♀
51.6% male
Age
38.8
average years
Country rank
#11795
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anchor fans

48.4% are female, 51.6% are male, average age 38.8.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Anchor audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age38.8
Estimated audience size497,442
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Anchor audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Anchor audience comes from Germany.

Worldwide audience distribution share by country for Anchor
CountryShare
United States15.9%
Germany9.4%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anchor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Anchor fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.29×
02Hamburg~10K1.26×
03Berlin~30K1.25×
04Schleswig-Holstein~20K1.12×
05Niedersachsen~50K1.11×
06Bremen~4K1.03×
07Bayern~80K0.99×
08Rheinland-Pfalz~20K0.99×
09Nordrhein-Westfalen~100K0.98×
10Baden-Württemberg~70K0.96×
11Brandenburg~10K0.93×
12Mecklenburg-Vorpommern~9K0.91×
13Sachsen~20K0.90×
14Sachsen-Anhalt~10K0.90×
15Thüringen~10K0.90×
16Saarland~5K0.87×
Fig. 06

Affinity by region

Affinity by region — Anchor, Germany
0.87×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anchor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anchor audience
#·InterestCategoryAffinity×
01Alexander SkarsgårdMovies & TV19.00×
02James MarsdenMovies & TV19.00×
03End of WatchMovies & TV19.00×
04SieMaticHome & Garden19.00×
05PoggenpohlHome & Garden19.00×
06The DepartedMovies & TV18.26×
07Boat showTravel & Leisure16.02×
08His Dark MaterialsMovies & TV13.77×
09BulthaupHome & Garden12.43×
10OuterwearFashion & Accessoires4.56×
11McCaféFood & Beverages4.50×
12Liam NeesonMovies & TV4.40×
13DivingSports4.18×
14Netto Marken-DiscountShopping2.07×
15TagesschauMovies & TV1.95×
16ADACCars & Mobility1.88×
17NatureHome & Garden1.77×
18FamilyKids & Family1.70×
19VacationsTravel & Leisure1.60×
20HornbachShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anchor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anchor audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.97×
Convenience OrientationPREMIUM1.56×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anchor audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Sports ActivityPOWER0.71×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anchor have in Germany?

Anchor has an estimated audience of 497,442 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Anchor fans?

48.4% of Anchor fans are female, 51.6% are male, with an average age of 38.8 years.

03

Which brands do Anchor fans like most?

Anchor fans show strongest brand affinity for Alexander Skarsgård (19×), James Marsden (19×), and The Departed (18.26×) over the country average.

04

Where do Anchor fans live in Germany?

Anchor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Anchor fans also like?

Beyond Anchor itself, the audience over-indexes on James Marsden (19×), The Departed (18.26×), Boat show (16.02×), and Tagesschau (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Anchor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anchor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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