Anchor Audience in Germany
Anchor has an estimated audience of 497,442 people in Germany. 48.4% are female, 51.6% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, James Marsden, Tagesschau, Boat show, Pets.
The average Anchor fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, James Marsden, Tagesschau, with strongest over-indexing on Satire (5.97× the country average). Demographically, the Anchor audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Singer-songwriter
Demographics of Anchor fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 38.8 |
| Estimated audience size | 497,442 |
Audience persona
The typical Anchor fan in Germany is balanced, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,978 | 1.01× |
| Bayern | 80,391 | 1.01× |
| Baden-Württemberg | 65,590 | 0.97× |
| Niedersachsen | 54,377 | 1.13× |
| Hessen | 50,805 | 1.34× |
| Berlin | 30,163 | 1.36× |
| Rheinland-Pfalz | 24,248 | 0.97× |
| Sachsen | 22,387 | 0.92× |
| Schleswig-Holstein | 20,148 | 1.13× |
| Brandenburg | 14,190 | 0.92× |
| Hamburg | 14,034 | 1.25× |
| Sachsen-Anhalt | 11,024 | 0.86× |
| Thüringen | 10,982 | 0.87× |
| Mecklenburg-Vorpommern | 7,823 | 0.82× |
| Saarland | 4,752 | 0.78× |
| Bremen | 4,279 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 5.97× | Literature |
| James Marsden | 19× | Movies & TV |
| Tagesschau | 2.31× | Movies & TV |
| Boat show | 16.27× | Travel & Leisure |
| Pets | 1.85× | Pets & Animals |
| Alexander Skarsgård | 9.88× | Movies & TV |
| German television comedy | 5.51× | Movies & TV |
| Bulthaup | 17.38× | Home & Garden |
| Outerwear | 5.22× | Fashion & Accessoires |
| Spring Breakers | 19× | Movies & TV |
| Automobiles | 1.77× | Cars & Mobility |
| Netto Marken-Discount | 1.92× | Shopping |
| Headphones | 4.42× | Technology & Electronics |
| End of Watch | 19× | Movies & TV |
| Poggenpohl | 24.92× | Home & Garden |
| Spiegel Online | 1.65× | News |
| Ink cartridge | 15.82× | Technology & Electronics |
| Real property | 3.36× | Home & Garden |
| Wetter.com | 1.8× | Home & Garden |
| Saturn (store) | 2.47× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.16 |
| Pet Ownership | JOY | 1.48 |
| Early Adopter Mentality | POWER | 1.43 |
| Need for Security | CONSERVATISM | 1.34 |
| Convenience Orientation | PREMIUM | 1.34 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Germany | 9.4% |
| United Kingdom | 8.9% |
See Anchor audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Anchor have in Germany?
Anchor has an estimated audience of 497,442 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Anchor fans?
48.4% of Anchor fans are female, 51.6% are male, with an average age of 38.8 years.
Which brands do Anchor fans like most?
Anchor fans show strongest brand affinity for Satire (5.97×), James Marsden (19×), and Tagesschau (2.31×) over the country average.
Where do Anchor fans live in Germany?
Anchor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,978), Bayern (reach 80,391), and Baden-Württemberg (reach 65,590). These three regions account for the largest share of the active audience.
What other brands do Anchor fans also like?
Beyond Anchor itself, the audience over-indexes on James Marsden (19×), Tagesschau (2.31×), Boat show (16.27×), and Pets (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anchor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.