Anchor Audience in United States

Anchor logo

Anchor has an estimated audience of 842,298 people in United States. 40.5% are female, 59.5% are male, average age 40.1. Top regions: New Jersey, California, Texas. Top brand affinities: FC Bayern Munich, Fox News Channel, AutoZone, Motorboat, CarMax.

The average Anchor fan in United States is 40.1 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, California, Texas. Top brand affinities include FC Bayern Munich, Fox News Channel, AutoZone, with strongest over-indexing on FC Bayern Munich (4.43× the country average). Demographically, the Anchor audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Singer-songwriter

Demographics of Anchor fans

Demographic split for Anchor audience in United States
MetricValue
Female40.5%
Male59.5%
Average age40.1
Estimated audience size842,298

Audience persona

The typical Anchor fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Munich.

Top regions in United States

Top regions ranked by reach for Anchor in United States
RegionReachAffinity
New Jersey99,0514.62×
California93,8571.01×
Texas71,1970.98×
Florida69,4051.22×
New York54,2811.15×
Ohio28,3681.09×
Pennsylvania26,9890.95×
Georgia25,4330.98×
North Carolina25,1680.99×
Illinois23,5810.84×
Michigan21,6650.98×
Virginia19,8400.97×
Washington19,0051.12×
Massachusetts18,6941.13×
Tennessee18,3021.08×
Maryland14,3370.99×
Arizona13,2160.77×
Indiana13,1830.86×
South Carolina11,7650.93×
Missouri11,6570.86×
Minnesota11,4790.95×
Alabama10,7800.92×
Wisconsin10,5120.83×
Louisiana10,3790.96×
Colorado9,9540.75×
Oregon8,4930.88×
Oklahoma8,3570.89×
Kentucky8,3100.79×
Connecticut7,4970.89×
Utah7,2730.96×
Arkansas7,2401.04×
Kansas6,5200.98×
Mississippi6,1620.89×
Nevada5,8680.72×
Idaho5,4171.28×
Iowa5,2590.76×
Rhode Island4,3381.62×
Nebraska3,2150.76×
Maine3,1631.05×
Hawaii3,1190.86×
New Mexico2,9880.71×
New Hampshire2,8450.86×
West Virginia2,8400.72×
Alaska2,3661.31×
Washington, District of Columbia2,2840.9×
Delaware1,7480.75×
Montana1,6370.7×
South Dakota1,2900.66×
North Dakota1,2680.73×
Vermont1,1810.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anchor audience
BrandAffinityCategory
FC Bayern Munich4.43×Sports
Fox News Channel1.63×Movies & TV
AutoZone2.2×Cars & Mobility
Motorboat5.14×Cars & Mobility
CarMax2.56×Cars & Mobility
Singer-songwriter1.72×Music & Radio
Livemusic2.23×Music & Radio
Kelley Blue Book3×Movies & TV
Menards2.03×Home & Garden
Wells Fargo1.54×Business & Career
Mobile game1.73×Games
Advance Auto Parts2.41×Cars & Mobility
Made in USA2.2×Business & Career
Real property1.95×Home & Garden
O'Reilly Auto Parts2.27×Cars & Mobility
Anime and manga fandom2.15×Literature
Take-out1.66×Food & Beverages
Chase (bank)1.59×Business & Career
Milwaukee Brewers2.7×Sports
Boat show5.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anchor audience
TraitClusterScore
PatriotismCONSERVATISM1.96
Early Adopter MentalityPOWER1.44
Need for SecurityCONSERVATISM1.43
Risk AppetiteTHRILL1.41
TraditionCONSERVATISM1.33
Career OrientationPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Anchor
CountryShare
United States15.9%
Germany9.4%
United Kingdom8.9%

See Anchor audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Anchor have in United States?

Anchor has an estimated audience of 842,298 people in United States, concentrated in New Jersey and California.

What is the gender split and age of Anchor fans?

40.5% of Anchor fans are female, 59.5% are male, with an average age of 40.1 years.

Which brands do Anchor fans like most?

Anchor fans show strongest brand affinity for FC Bayern Munich (4.43×), Fox News Channel (1.63×), and AutoZone (2.2×) over the country average.

Where do Anchor fans live in United States?

Anchor fans in United States are most concentrated in New Jersey (reach 99,051), California (reach 93,857), and Texas (reach 71,197). These three regions account for the largest share of the active audience.

What other brands do Anchor fans also like?

Beyond Anchor itself, the audience over-indexes on Fox News Channel (1.63×), AutoZone (2.2×), Motorboat (5.14×), and CarMax (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anchor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.