Rascasse Audience Intelligence

Anchor Audience in United States

A data profile of the people who buy, follow and care about Anchor in United States — modelled from more than twelve digital signal sources. Anchor has an estimated audience of 842,298 people in United States.

#520among Singer-songwriter in United States#9322among Topic in United States#4910in Movies & TV

The average Anchor fan in United States is 40.1 years old, more male, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, Texas.

Top brand affinities include Motorboat, AutoZone, Real property, with strongest over-indexing on Motorboat (5.23× the country average).

Demographically, the Anchor audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anchor fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Movies & TV · Type: Topic · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anchor profile in United States.

Audience size
842K
in United States
Gender
40.5%♀
59.5% male
Age
40.1
average years
Country rank
#26544
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anchor fans

40.5% are female, 59.5% are male, average age 40.1.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Anchor audience in United States
MetricValue
Female40.5%
Male59.5%
Average age40.1
Estimated audience size842,298
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Anchor audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3917%
40-4921%
50+25%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Anchor audience comes from United States.

Worldwide audience distribution share by country for Anchor
CountryShare
United States15.9%
Germany9.4%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anchor audience in United States is strongest.

Fig. 05

Top regions by affinity

Anchor fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K4.97×
02Rhode Island~4K1.53×
03Alaska~2K1.36×
04Washington~20K1.33×
05Idaho~5K1.25×
06Florida~60K1.13×
07Massachusetts~20K1.07×
08New York~50K1.06×
09Maine~3K1.06×
10Tennessee~20K1.05×
11Arkansas~7K1.04×
12Ohio~30K1.03×
13Michigan~20K1.02×
14Louisiana~10K0.99×
15Georgia~20K0.96×
16North Carolina~20K0.96×
17Texas~70K0.95×
18Virginia~20K0.95×
19Pennsylvania~30K0.94×
20Oklahoma~9K0.94×
21California~90K0.93×
22Maryland~10K0.93×
23Alabama~10K0.93×
24Connecticut~8K0.93×
25Mississippi~6K0.93×
26Kansas~6K0.93×
27South Carolina~10K0.90×
28Minnesota~10K0.89×
29Utah~7K0.89×
30Hawaii~3K0.88×
31Delaware~2K0.87×
32Oregon~8K0.86×
33Vermont~1K0.86×
34New Hampshire~3K0.85×
35Missouri~10K0.84×
36Indiana~10K0.83×
37Washington, District of Columbia~2K0.83×
38Illinois~20K0.82×
39Wisconsin~10K0.82×
40Kentucky~9K0.82×
41North Dakota~1K0.82×
42Nebraska~3K0.81×
43West Virginia~3K0.79×
44Arizona~10K0.77×
45Iowa~5K0.77×
46New Mexico~3K0.77×
47South Dakota~1K0.76×
48Montana~2K0.75×
49Colorado~10K0.73×
50Nevada~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Anchor, United States
0.71×1.00×4.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anchor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anchor audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility5.23×
02Boat showTravel & Leisure4.86×
03Jet skiSports3.75×
04Web serverTechnology & Electronics3.05×
05Non-alcoholic beverageFood & Beverages2.67×
06Milwaukee BrewersSports2.40×
07KayakTravel & Leisure2.37×
08Drudge ReportSports2.18×
09New York PostNews2.14×
10Rail transportTravel & Leisure2.11×
11Real propertyHome & Garden1.97×
12CarMaxCars & Mobility1.83×
13Advance Auto PartsCars & Mobility1.80×
14TicketmasterTravel & Leisure1.79×
15MenardsHome & Garden1.78×
16Ace HardwareHome & Garden1.71×
17Hardware storeHome & Garden1.63×
18AutoZoneCars & Mobility1.62×
19United Parcel ServiceBusiness & Career1.56×
20RadioTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anchor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anchor audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.81×
IndividualismJOY1.57×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anchor audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.44×
Social Media UsageJOY0.61×
Pet OwnershipJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anchor have in United States?

Anchor has an estimated audience of 842,298 people in United States, concentrated in New Jersey and California.

02

What is the gender split and age of Anchor fans?

40.5% of Anchor fans are female, 59.5% are male, with an average age of 40.1 years.

03

Which brands do Anchor fans like most?

Anchor fans show strongest brand affinity for Motorboat (5.23×), AutoZone (1.62×), and Real property (1.97×) over the country average.

04

Where do Anchor fans live in United States?

Anchor fans in United States are most concentrated in New Jersey (reach ~100K), California (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Anchor fans also like?

Beyond Anchor itself, the audience over-indexes on AutoZone (1.62×), Real property (1.97×), Menards (1.78×), and Non-alcoholic beverage (2.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Anchor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anchor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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