Baruch College Audience in Germany
Baruch College has an estimated audience of 242,405 people in Germany. 56.1% are female, 43.9% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Dog breed, Progressive rock, Home construction, Porquerolles, Stradivarius.
The average Baruch College fan in Germany is 40.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Dog breed, Progressive rock, Home construction, with strongest over-indexing on Dog breed (2.02× the country average). Demographically, the Baruch College audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: POI · Subtype: University
Demographics of Baruch College fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.4 |
| Estimated audience size | 242,405 |
Audience persona
The typical Baruch College fan in Germany is more female, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 32,364 | 0.83× |
| Nordrhein-Westfalen | 30,249 | 0.57× |
| Berlin | 29,541 | 2.73× |
| Hessen | 24,942 | 1.35× |
| Baden-Württemberg | 20,554 | 0.62× |
| Niedersachsen | 9,352 | 0.4× |
| Rheinland-Pfalz | 6,172 | 0.51× |
| Thüringen | 5,620 | 0.91× |
| Brandenburg | 5,289 | 0.7× |
| Sachsen-Anhalt | 5,210 | 0.83× |
| Sachsen | 4,957 | 0.42× |
| Hamburg | 4,816 | 0.88× |
| Bremen | 4,683 | 2.26× |
| Saarland | 4,555 | 1.53× |
| Mecklenburg-Vorpommern | 4,523 | 0.98× |
| Schleswig-Holstein | 4,269 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.02× | Pets & Animals |
| Progressive rock | 2.65× | Music & Radio |
| Home construction | 1.51× | Home & Garden |
| Porquerolles | 12.39× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Sub Zero (Official) | 12.34× | Literature |
| Stamp collecting | 4.32× | Home & Garden |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Ipag Business School | 13.8× | Business & Career |
| Magazine (band) | 3.76× | Music & Radio |
| 3D printing | 1.61× | Technology & Electronics |
| Keeper (password manager) | 3.14× | Technology & Electronics |
| Jersey (fabric) | 3.71× | Fashion & Accessoires |
| The Hunt (2012 film) | 3.14× | Movies & TV |
| Figure painting (hobby) | 2.56× | Arts & Culture |
| Emil Nolde | 2.82× | Arts & Culture |
| Huizen | 3.21× | Travel & Leisure |
| Graham Greene (actor) | 2.1× | |
| Graham Greene | 2.29× | Literature |
| Mohamed Salah | 1.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.88 |
| Sports Activity | POWER | 1.56 |
| Quality Awareness | PREMIUM | 1.39 |
| Extroversion | THRILL | 1.37 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Community Orientation | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 12.5% |
| Germany | 8.2% |
See Baruch College audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Baruch College have in Germany?
Baruch College has an estimated audience of 242,405 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Baruch College fans?
56.1% of Baruch College fans are female, 43.9% are male, with an average age of 40.4 years.
Which brands do Baruch College fans like most?
Baruch College fans show strongest brand affinity for Dog breed (2.02×), Progressive rock (2.65×), and Home construction (1.51×) over the country average.
Where do Baruch College fans live in Germany?
Baruch College fans in Germany are most concentrated in Bayern (reach 32,364), Nordrhein-Westfalen (reach 30,249), and Berlin (reach 29,541). These three regions account for the largest share of the active audience.
What other brands do Baruch College fans also like?
Beyond Baruch College itself, the audience over-indexes on Progressive rock (2.65×), Home construction (1.51×), Porquerolles (12.39×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baruch College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.