Baruch College Audience in United States
Baruch College has an estimated audience of 1,292,425 people in United States. 61.6% are female, 38.4% are male, average age 42.3. Top regions: New York, New Jersey, California. Top brand affinities: Governor of Michigan, Home equity, Regional styles of Mexican music, Cherish (group), Mackenzie Foy.
The average Baruch College fan in United States is 42.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Governor of Michigan, Home equity, Regional styles of Mexican music, with strongest over-indexing on Governor of Michigan (10.16× the country average). Demographically, the Baruch College audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: POI · Subtype: University
Demographics of Baruch College fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.3 |
| Estimated audience size | 1,292,425 |
Audience persona
The typical Baruch College fan in United States is more female, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 969,319 | 22.25× |
| New Jersey | 143,867 | 4.38× |
| California | 83,869 | 0.59× |
| Florida | 51,636 | 0.59× |
| Texas | 44,739 | 0.4× |
| Pennsylvania | 44,541 | 1.02× |
| Massachusetts | 34,233 | 1.34× |
| Connecticut | 28,244 | 2.18× |
| Virginia | 24,280 | 0.77× |
| Illinois | 23,800 | 0.55× |
| Georgia | 22,796 | 0.57× |
| North Carolina | 21,459 | 0.55× |
| Maryland | 18,827 | 0.85× |
| Ohio | 15,567 | 0.39× |
| Michigan | 13,209 | 0.39× |
| Washington | 13,083 | 0.5× |
| Arizona | 9,490 | 0.36× |
| Colorado | 9,351 | 0.46× |
| Indiana | 9,032 | 0.38× |
| Tennessee | 8,860 | 0.34× |
| South Carolina | 8,167 | 0.42× |
| Minnesota | 7,211 | 0.39× |
| Missouri | 6,170 | 0.3× |
| Washington, District of Columbia | 5,870 | 1.51× |
| Wisconsin | 5,420 | 0.28× |
| Oregon | 5,315 | 0.36× |
| Louisiana | 4,683 | 0.28× |
| Alabama | 4,525 | 0.25× |
| Kentucky | 4,159 | 0.26× |
| Nevada | 3,966 | 0.32× |
| Rhode Island | 3,503 | 0.85× |
| Oklahoma | 3,352 | 0.23× |
| New Hampshire | 3,331 | 0.65× |
| Maine | 3,149 | 0.68× |
| Utah | 2,805 | 0.24× |
| Delaware | 2,782 | 0.78× |
| Kansas | 2,686 | 0.26× |
| Hawaii | 2,614 | 0.47× |
| Iowa | 2,525 | 0.24× |
| Arkansas | 2,444 | 0.23× |
| Vermont | 2,102 | 0.93× |
| Mississippi | 1,912 | 0.18× |
| West Virginia | 1,772 | 0.29× |
| New Mexico | 1,556 | 0.24× |
| Nebraska | 1,519 | 0.23× |
| Idaho | 1,176 | 0.18× |
| South Dakota | 904 | 0.3× |
| Montana | 747 | 0.21× |
| Alaska | 553 | 0.2× |
| Wyoming | 403 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 10.16× | Politics & Society |
| Home equity | 2.44× | Home & Garden |
| Regional styles of Mexican music | 3.3× | Music & Radio |
| Cherish (group) | 11.58× | Music & Radio |
| Mackenzie Foy | 8.02× | Fashion & Accessoires |
| Fairy godmother | 7.59× | Literature |
| Emigrate (band) | 8.02× | Music & Radio |
| Goop | 4.65× | Internet & Social Media |
| Grinch | 3.42× | Movies & TV |
| headspace | 7.85× | Health |
| Penn & Teller | 6.88× | Movies & TV |
| Harlow | 9.51× | Travel & Leisure |
| Wok | 5.13× | Food & Beverages |
| Natural rubber | 1.58× | Cars & Mobility |
| No Escape (1994 film) | 7.88× | Movies & TV |
| Google Home | 4.46× | Technology & Electronics |
| Hipster | 6.59× | Politics & Society |
| TV Fanatic | 7.25× | Movies & TV |
| Cam Ward | 2.61× | Sports |
| Emperor Entertainment Group | 8.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.69 |
| Need for Security | CONSERVATISM | 1.55 |
| Travelling | THRILL | 1.48 |
| Risk Appetite | THRILL | 1.45 |
| Indulgence | JOY | 1.44 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 12.5% |
| Germany | 8.2% |
See Baruch College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Baruch College have in United States?
Baruch College has an estimated audience of 1,292,425 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of Baruch College fans?
61.6% of Baruch College fans are female, 38.4% are male, with an average age of 42.3 years.
Which brands do Baruch College fans like most?
Baruch College fans show strongest brand affinity for Governor of Michigan (10.16×), Home equity (2.44×), and Regional styles of Mexican music (3.3×) over the country average.
Where do Baruch College fans live in United States?
Baruch College fans in United States are most concentrated in New York (reach 969,319), New Jersey (reach 143,867), and California (reach 83,869). These three regions account for the largest share of the active audience.
What other brands do Baruch College fans also like?
Beyond Baruch College itself, the audience over-indexes on Home equity (2.44×), Regional styles of Mexican music (3.3×), Cherish (group) (11.58×), and Mackenzie Foy (8.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Baruch College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.