Rascasse Audience Intelligence

Baruch College Audience in United States

A data profile of the people who buy, follow and care about Baruch College in United States — modelled from more than twelve digital signal sources. Baruch College has an estimated audience of 1,292,425 people in United States.

#106among University in United States#1688among POI in United States#1210in Politics & Society

The average Baruch College fan in United States is 42.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Nordstrom rack, Business school, Innovation, with strongest over-indexing on Nordstrom rack (4.33× the country average).

Demographically, the Baruch College audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baruch College fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom rack.

Category: Politics & Society · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baruch College profile in United States.

Audience size
1.3M
in United States
Gender
61.6%♀
38.4% male
Age
42.3
average years
Country rank
#19798
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baruch College fans

61.6% are female, 38.4% are male, average age 42.3.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Baruch College audience in United States
MetricValue
Female61.6%
Male38.4%
Average age42.3
Estimated audience size1,292,425
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Baruch College audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3922%
40-4923%
50+25%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Baruch College audience comes from United States.

Worldwide audience distribution share by country for Baruch College
CountryShare
United States43.9%
United Kingdom12.5%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baruch College audience in United States is strongest.

Fig. 05

Top regions by affinity

Baruch College fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M27.33×
02New Jersey~100K4.13×
03Connecticut~20K1.85×
04Washington, District of Columbia~5K1.29×
05Massachusetts~30K1.11×
06Vermont~2K0.90×
07Pennsylvania~40K0.86×
08Rhode Island~3K0.84×
09Delaware~3K0.77×
10Alaska~2K0.77×
11North Dakota~2K0.77×
12Maryland~20K0.74×
13South Dakota~2K0.72×
14New Hampshire~4K0.70×
15Maine~3K0.70×
16Montana~3K0.70×
17Virginia~20K0.67×
18Hawaii~3K0.61×
19Idaho~4K0.60×
20West Virginia~4K0.60×
21Mississippi~6K0.56×
22New Mexico~4K0.56×
23Nebraska~4K0.55×
24Arkansas~5K0.51×
25Florida~40K0.50×
26Georgia~20K0.50×
27North Carolina~20K0.50×
28California~70K0.49×
29Illinois~20K0.48×
30Kansas~5K0.48×
31Iowa~5K0.47×
32Washington~10K0.46×
33South Carolina~9K0.45×
34Oklahoma~6K0.45×
35Colorado~9K0.44×
36Louisiana~7K0.43×
37Oregon~6K0.43×
38Nevada~5K0.43×
39Utah~5K0.43×
40Kentucky~7K0.42×
41Indiana~10K0.41×
42Minnesota~8K0.41×
43Alabama~7K0.40×
44Michigan~10K0.39×
45Ohio~20K0.38×
46Tennessee~10K0.38×
47Arizona~10K0.38×
48Missouri~8K0.38×
49Wisconsin~7K0.38×
50Texas~40K0.36×
Fig. 06

Affinity by region

Affinity by region — Baruch College, United States
0.36×1.00×27.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baruch College audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baruch College audience
#·InterestCategoryAffinity×
01FuddruckersFood & Beverages13.51×
02James HetfieldMusic & Radio12.46×
03Data scienceBusiness & Career8.02×
04Tottenham Hotspur F.C.Sports8.02×
05Business schoolBusiness & Career7.19×
06Bergdorf GoodmanFashion & Accessoires4.77×
07Master of Business AdministrationBusiness & Career4.39×
08Nordstrom rackFashion & Accessoires4.33×
09Public transportCars & Mobility3.86×
10WhataburgerFood & Beverages3.77×
11InnovationBusiness & Career3.65×
12American ExpressBusiness & Career3.50×
13CNNMovies & TV1.96×
14BankingBusiness & Career1.91×
15FIFA World CupSports1.87×
16New York CityTravel & Leisure1.85×
17WineFood & Beverages1.82×
18Health careBusiness & Career1.69×
19Alcoholic beveragesFood & Beverages1.65×
20CookingFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baruch College audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baruch College audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
Career OrientationPOWER2.01×
Need for SecurityCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baruch College audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
ExtroversionTHRILL0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baruch College have in United States?

Baruch College has an estimated audience of 1,292,425 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Baruch College fans?

61.6% of Baruch College fans are female, 38.4% are male, with an average age of 42.3 years.

03

Which brands do Baruch College fans like most?

Baruch College fans show strongest brand affinity for Nordstrom rack (4.33×), Business school (7.19×), and Innovation (3.65×) over the country average.

04

Where do Baruch College fans live in United States?

Baruch College fans in United States are most concentrated in New York (reach ~1M), New Jersey (reach ~100K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Baruch College fans also like?

Beyond Baruch College itself, the audience over-indexes on Business school (7.19×), Innovation (3.65×), Data science (8.02×), and Whataburger (3.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baruch College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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