Rascasse Audience Intelligence

Boarding school Audience in Germany

A data profile of the people who buy, follow and care about Boarding school in Germany — modelled from more than twelve digital signal sources. Boarding school has an estimated audience of 230,837 people in Germany.

#13among Education in Germany#261among Touchpoint in Germany#383in Kids & Family

The average Boarding school fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Total quality management, Basic English, White (Color), with strongest over-indexing on Total quality management (18.33× the country average).

Demographically, the Boarding school audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boarding school fan in Germany is balanced, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Total quality management.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boarding school profile in Germany.

Audience size
231K
in Germany
Gender
53.4%♀
46.6% male
Age
35.3
average years
Country rank
#20731
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boarding school fans

53.4% are female, 46.6% are male, average age 35.3.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Boarding school audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age35.3
Estimated audience size230,837
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Boarding school audience in Germany
Age bracketShare%
16-1932%
20-2916%
30-3921%
40-4920%
50+11%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Boarding school audience comes from Germany.

Worldwide audience distribution share by country for Boarding school
CountryShare
United States20.2%
Indonesia12.1%
India9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boarding school audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boarding school fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.17×
02Niedersachsen~30K1.12×
03Mecklenburg-Vorpommern~5K1.11×
04Rheinland-Pfalz~10K1.09×
05Bayern~40K1.06×
06Hamburg~6K1.06×
07Nordrhein-Westfalen~50K1.05×
08Baden-Württemberg~30K1.01×
09Hessen~20K1.01×
10Saarland~3K0.99×
11Sachsen~10K0.96×
12Bremen~2K0.96×
13Brandenburg~7K0.94×
14Berlin~9K0.91×
15Thüringen~5K0.89×
16Sachsen-Anhalt~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Boarding school, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boarding school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boarding school audience
#·InterestCategoryAffinity×
01Ford BrasilCars & Mobility67.84×
02PPG IndustriesBusiness & Career29.29×
03Chulalongkorn UniversityBusiness & Career27.82×
04Day schoolBusiness & Career27.14×
05Aphex TwinMusic & Radio21.13×
06TuneInInternet & Social Media18.55×
07Total quality managementBusiness & Career18.33×
08speaking englishBusiness & Career13.46×
09Oasis (drink)Food & Beverages11.02×
10Basic EnglishPolitics & Society10.21×
11White (Color)Home & Garden9.30×
12International schoolBusiness & Career8.93×
13Giorgia MeloniPolitics & Society5.50×
14Private schoolKids & Family4.92×
15Middle schoolBusiness & Career3.71×
16High schoolBusiness & Career2.89×
17Primary educationKids & Family2.58×
18PleitetickerNews2.47×
19Extreme metalMusic & Radio2.34×
20CultureLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boarding school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boarding school audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.61×
ExtroversionTHRILL1.21×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boarding school audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY1.00×
Urban LifestyleOPEN1.01×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boarding school have in Germany?

Boarding school has an estimated audience of 230,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boarding school fans?

53.4% of Boarding school fans are female, 46.6% are male, with an average age of 35.3 years.

03

Which brands do Boarding school fans like most?

Boarding school fans show strongest brand affinity for Total quality management (18.33×), Basic English (10.21×), and White (Color) (9.3×) over the country average.

04

Where do Boarding school fans live in Germany?

Boarding school fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Boarding school fans also like?

Beyond Boarding school itself, the audience over-indexes on Basic English (10.21×), White (Color) (9.3×), Chulalongkorn University (27.82×), and Day school (27.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Germany

See Boarding school audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boarding school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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