Boarding school Audience in Germany
Boarding school has an estimated audience of 230,837 people in Germany. 53.4% are female, 46.6% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Total quality management, Basic English, White (Color), Chulalongkorn University, Day school.
The average Boarding school fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Total quality management, Basic English, White (Color), with strongest over-indexing on Total quality management (18.33× the country average). Demographically, the Boarding school audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of Boarding school fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 35.3 |
| Estimated audience size | 230,837 |
Audience persona
The typical Boarding school fan in Germany is balanced, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Total quality management.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,004 | 1.09× |
| Bayern | 39,545 | 1.07× |
| Baden-Württemberg | 33,347 | 1.06× |
| Niedersachsen | 26,441 | 1.18× |
| Hessen | 17,519 | 1× |
| Rheinland-Pfalz | 13,300 | 1.15× |
| Sachsen | 10,116 | 0.89× |
| Schleswig-Holstein | 10,113 | 1.22× |
| Berlin | 8,313 | 0.81× |
| Brandenburg | 6,524 | 0.91× |
| Hamburg | 5,704 | 1.09× |
| Sachsen-Anhalt | 5,005 | 0.84× |
| Thüringen | 4,734 | 0.8× |
| Mecklenburg-Vorpommern | 4,342 | 0.99× |
| Saarland | 2,893 | 1.02× |
| Bremen | 1,757 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Total quality management | 18.33× | Business & Career |
| Basic English | 10.21× | Politics & Society |
| White (Color) | 9.3× | Home & Garden |
| Chulalongkorn University | 27.82× | Business & Career |
| Day school | 27.14× | Business & Career |
| International school | 8.93× | Business & Career |
| Private school | 4.92× | Kids & Family |
| Oasis (drink) | 11.02× | Food & Beverages |
| PPG Industries | 29.29× | Business & Career |
| Aphex Twin | 21.13× | Music & Radio |
| Culture | 1.51× | Literature |
| Middle school | 3.71× | Business & Career |
| High school | 2.89× | Business & Career |
| Primary education | 2.58× | Kids & Family |
| speaking english | 13.46× | Business & Career |
| TuneIn | 18.55× | Internet & Social Media |
| Ford Brasil | 67.84× | Cars & Mobility |
| Extreme metal | 2.34× | Music & Radio |
| Giorgia Meloni | 5.5× | Politics & Society |
| Gala | 1.54× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.65 |
| Sustainability | BALANCE | 1.61 |
| Pet Ownership | JOY | 1.36 |
| Community Orientation | OPEN | 1.31 |
| Sports Activity | POWER | 1.31 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Indonesia | 12.1% |
| India | 9.1% |
See Boarding school audiences in other countries
More Education audiences in Germany
- School (9,765,167)
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
Frequently asked questions
How many fans does Boarding school have in Germany?
Boarding school has an estimated audience of 230,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boarding school fans?
53.4% of Boarding school fans are female, 46.6% are male, with an average age of 35.3 years.
Which brands do Boarding school fans like most?
Boarding school fans show strongest brand affinity for Total quality management (18.33×), Basic English (10.21×), and White (Color) (9.3×) over the country average.
Where do Boarding school fans live in Germany?
Boarding school fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,004), Bayern (reach 39,545), and Baden-Württemberg (reach 33,347). These three regions account for the largest share of the active audience.
What other brands do Boarding school fans also like?
Beyond Boarding school itself, the audience over-indexes on Basic English (10.21×), White (Color) (9.3×), Chulalongkorn University (27.82×), and Day school (27.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boarding school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.