Rascasse Audience Intelligence

Boarding school Audience in United States

A data profile of the people who buy, follow and care about Boarding school in United States — modelled from more than twelve digital signal sources. Boarding school has an estimated audience of 2,020,540 people in United States.

#13among Education in United States#218among Touchpoint in United States#308in Kids & Family

The average Boarding school fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dish Magazine, G-Shock, Zoom!, with strongest over-indexing on Dish Magazine (11108.14× the country average).

Demographically, the Boarding school audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boarding school fan in United States is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Dish Magazine.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boarding school profile in United States.

Audience size
2M
in United States
Gender
65.5%♀
34.5% male
Age
42.0
average years
Country rank
#14119
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boarding school fans

65.5% are female, 34.5% are male, average age 42.0.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Boarding school audience in United States
MetricValue
Female65.5%
Male34.5%
Average age42.0
Estimated audience size2,020,540
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Boarding school audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3919%
40-4926%
50+25%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Boarding school audience comes from United States.

Worldwide audience distribution share by country for Boarding school
CountryShare
United States20.2%
Indonesia12.1%
India9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boarding school audience in United States is strongest.

Fig. 05

Top regions by affinity

Boarding school fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K1.34×
02New York~100K1.30×
03Virginia~60K1.24×
04California~300K1.23×
05New Jersey~60K1.22×
06Connecticut~20K1.22×
07Utah~20K1.22×
08Kansas~20K1.19×
09Georgia~70K1.16×
10Maryland~40K1.16×
11Texas~200K1.14×
12Louisiana~30K1.14×
13Mississippi~20K1.12×
14New Hampshire~9K1.09×
15Massachusetts~40K1.07×
16New Mexico~10K1.06×
17Washington, District of Columbia~6K1.06×
18North Dakota~4K1.06×
19Illinois~70K1.05×
20South Carolina~30K1.05×
21Delaware~6K1.05×
22Pennsylvania~70K1.03×
23Florida~100K1.02×
24North Carolina~60K1.02×
25Washington~40K1.02×
26Alabama~30K1.00×
27Nevada~20K1.00×
28Montana~6K1.00×
29Minnesota~30K0.95×
30Oklahoma~20K0.95×
31Rhode Island~6K0.95×
32South Dakota~4K0.94×
33Alaska~4K0.94×
34Arizona~40K0.93×
35Tennessee~40K0.93×
36Kentucky~20K0.92×
37Indiana~30K0.91×
38Arkansas~20K0.91×
39Hawaii~8K0.88×
40Missouri~30K0.87×
41West Virginia~8K0.85×
42Maine~6K0.85×
43Ohio~50K0.82×
44Michigan~40K0.82×
45Wisconsin~20K0.80×
46Oregon~20K0.80×
47Nebraska~8K0.80×
48Colorado~30K0.79×
49Iowa~10K0.79×
50Idaho~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Boarding school, United States
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boarding school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boarding school audience
#·InterestCategoryAffinity×
01Dish MagazineWebsite / Newspaper / Magazine11108.14×
02DIGIDAY:Internet & Social Media88.06×
03Niagara CollegeBusiness & Career78.77×
04Natalia KillsMusic & Radio68.13×
05G-ShockFashion & Accessoires47.18×
06International schoolBusiness & Career9.62×
07Zoom!Business & Career7.65×
08CollegeBusiness & Career2.29×
09UniversityBusiness & Career2.11×
10StudentBusiness & Career2.10×
11SchoolKids & Family2.09×
12Social networking serviceTechnology & Electronics1.87×
13Higher educationBusiness & Career1.84×
14LearningBusiness & Career1.78×
15PsychologyBusiness & Career1.68×
16MedicineBusiness & Career1.65×
17EducationBusiness & Career1.63×
18PinterestInternet & Social Media1.63×
19U.S. stateTravel & Leisure1.58×
20ChildKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boarding school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boarding school audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.68×
MindfulnessBALANCE1.51×
TraditionCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boarding school audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.10×
Urban LifestyleOPEN1.11×
Luxury OrientationPREMIUM1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boarding school have in United States?

Boarding school has an estimated audience of 2,020,540 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boarding school fans?

65.5% of Boarding school fans are female, 34.5% are male, with an average age of 42.0 years.

03

Which brands do Boarding school fans like most?

Boarding school fans show strongest brand affinity for Dish Magazine (11108.14×), G-Shock (47.18×), and Zoom! (7.65×) over the country average.

04

Where do Boarding school fans live in United States?

Boarding school fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boarding school fans also like?

Beyond Boarding school itself, the audience over-indexes on G-Shock (47.18×), Zoom! (7.65×), Natalia Kills (68.13×), and Niagara College (78.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Boarding school audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boarding school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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