Boarding school Audience in United States

Boarding school logo

Boarding school has an estimated audience of 2,020,540 people in United States. 65.5% are female, 34.5% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Dish Magazine, G-Shock, Zoom!, DIGIDAY:, Natalia Kills.

The average Boarding school fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dish Magazine, G-Shock, Zoom!, with strongest over-indexing on Dish Magazine (11108.14× the country average). Demographically, the Boarding school audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

Demographics of Boarding school fans

Demographic split for Boarding school audience in United States
MetricValue
Female65.5%
Male34.5%
Average age42.0
Estimated audience size2,020,540

Audience persona

The typical Boarding school fan in United States is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Dish Magazine.

Top regions in United States

Top regions ranked by reach for Boarding school in United States
RegionReachAffinity
California310,5311.4×
Texas210,5631.21×
New York160,2541.42×
Florida148,7861.09×
Illinois76,9341.14×
Georgia73,4351.18×
Pennsylvania72,1251.06×
Virginia70,9561.44×
New Jersey66,0481.29×
North Carolina62,8181.03×
Ohio48,7100.78×
Massachusetts47,9341.2×
Michigan43,3740.82×
Washington41,6351.03×
Tennessee40,4061×
Maryland40,1301.16×
Arizona39,2050.95×
Indiana33,8190.92×
South Carolina33,6371.11×
Louisiana31,1261.19×
Missouri29,6760.91×
Minnesota28,1360.97×
Alabama27,6210.98×
Connecticut26,5431.31×
Colorado25,8700.81×
Wisconsin24,0790.79×
Kentucky23,0810.91×
Oklahoma21,2990.95×
Nevada20,0571.03×
Oregon18,7010.81×
Utah18,5551.03×
Mississippi18,4531.11×
Kansas15,9601×
Arkansas14,7540.89×
Iowa12,6710.76×
New Mexico10,7951.07×
New Hampshire8,4281.06×
West Virginia7,8780.84×
Hawaii7,7560.89×
Nebraska7,5500.75×
Idaho7,3550.73×
Washington, District of Columbia6,6731.1×
Rhode Island6,0950.95×
Delaware5,7061.02×
Maine5,5720.77×
Montana5,2630.94×
North Dakota4,1481×
South Dakota3,9990.86×
Alaska3,7350.86×
Vermont3,0990.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boarding school audience
BrandAffinityCategory
Dish Magazine11108.14×
G-Shock47.18×Fashion & Accessoires
Zoom!7.65×Business & Career
DIGIDAY:88.06×Internet & Social Media
Natalia Kills68.13×Music & Radio
School2.09×Kids & Family
Euphoria1.55×Movies & TV
Student2.1×Business & Career
Education1.63×Business & Career
Higher education1.84×Business & Career
College2.29×Business & Career
Child1.55×Kids & Family
Learning1.78×Business & Career
U.S. state1.58×Travel & Leisure
Psychology1.68×Business & Career
Medicine1.65×Business & Career
Social networking service1.87×Technology & Electronics
Pinterest1.63×Internet & Social Media
International school9.62×Business & Career
University2.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boarding school audience
TraitClusterScore
Community OrientationOPEN1.51
Family OrientationCONSERVATISM1.5
TravellingTHRILL1.45
PatriotismCONSERVATISM1.37
Career OrientationPOWER1.32
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Boarding school
CountryShare
United States20.2%
Indonesia12.1%
India9.1%

See Boarding school audiences in other countries

More Education audiences in United States

Frequently asked questions

How many fans does Boarding school have in United States?

Boarding school has an estimated audience of 2,020,540 people in United States, concentrated in California and Texas.

What is the gender split and age of Boarding school fans?

65.5% of Boarding school fans are female, 34.5% are male, with an average age of 42.0 years.

Which brands do Boarding school fans like most?

Boarding school fans show strongest brand affinity for Dish Magazine (11108.14×), G-Shock (47.18×), and Zoom! (7.65×) over the country average.

Where do Boarding school fans live in United States?

Boarding school fans in United States are most concentrated in California (reach 310,531), Texas (reach 210,563), and New York (reach 160,254). These three regions account for the largest share of the active audience.

What other brands do Boarding school fans also like?

Beyond Boarding school itself, the audience over-indexes on G-Shock (47.18×), Zoom! (7.65×), DIGIDAY: (88.06×), and Natalia Kills (68.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boarding school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.