Rascasse Audience Intelligence

DIGIDAY: Audience in United States

A data profile of the people who buy, follow and care about DIGIDAY: in United States — modelled from more than twelve digital signal sources. DIGIDAY: has an estimated audience of 54,644 people in United States.

#3509among Website / Newspaper / Magazine in United States#748in Internet & Social Media

The average DIGIDAY: fan in United States is 35.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Boarding school, Cub Foods, Jane Goodall, with strongest over-indexing on Boarding school (88.06× the country average).

Demographically, the DIGIDAY: audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DIGIDAY: fan in United States is more female, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Boarding school.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DIGIDAY: profile in United States.

Audience size
55K
in United States
Gender
64.1%♀
35.9% male
Age
35.8
average years
Country rank
#96202
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DIGIDAY:

64.1% are female, 35.9% are male, average age 35.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for DIGIDAY: audience in United States
MetricValue
Female64.1%
Male35.9%
Average age35.8
Estimated audience size54,644
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the DIGIDAY: audience in United States
Age bracketShare%
16-1934%
20-2915%
30-3916%
40-4920%
50+15%
Fig. 04

Worldwide distribution

39.5%

of the worldwide DIGIDAY: audience comes from United States.

Worldwide audience distribution share by country for DIGIDAY:
CountryShare
United States39.5%
Japan19.1%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DIGIDAY: audience in United States is strongest.

Fig. 05

Top regions by affinity

DIGIDAY: fans by region: top regions in United States
#RegionReachAffinity×
01New York~10K4.61×
02New Jersey~3K2.09×
03Washington, District of Columbia<1K1.88×
04Connecticut<1K1.48×
05California~8K1.39×
06Massachusetts~1K1.34×
07Illinois~2K1.23×
08Vermont<1K1.22×
09North Dakota<1K1.11×
10South Dakota<1K1.08×
11Colorado<1K1.05×
12West Virginia<1K1.05×
13Montana<1K1.05×
14Delaware<1K1.03×
15Alaska<1K1.03×
16Rhode Island<1K1.02×
17Maine<1K1.01×
18New Hampshire<1K1.00×
19Hawaii<1K0.98×
20Idaho<1K0.97×
21Nebraska<1K0.95×
22Mississippi<1K0.94×
23New Mexico<1K0.94×
24Arkansas<1K0.93×
25Oregon<1K0.92×
26Kansas<1K0.91×
27Minnesota<1K0.90×
28Iowa<1K0.90×
29Virginia~1K0.89×
30Oklahoma<1K0.89×
31Louisiana<1K0.88×
32Kentucky<1K0.88×
33Nevada<1K0.88×
34Utah<1K0.88×
35Washington<1K0.87×
36Alabama<1K0.87×
37South Carolina<1K0.85×
38Georgia~1K0.84×
39Tennessee<1K0.84×
40Wisconsin<1K0.84×
41Indiana<1K0.83×
42Maryland<1K0.83×
43Missouri<1K0.83×
44Pennsylvania~2K0.81×
45Arizona<1K0.79×
46North Carolina~1K0.78×
47Michigan~1K0.76×
48Florida~3K0.74×
49Ohio~1K0.73×
50Texas~3K0.64×
Fig. 06

Affinity by region

Affinity by region — DIGIDAY:, United States
0.64×1.00×4.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DIGIDAY: audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DIGIDAY: audience
#·InterestCategoryAffinity×
01Boarding schoolKids & Family88.06×
02Cub FoodsShopping60.95×
03Goodwill IndustriesBusiness & Career34.19×
04Veggie burgerFood & Beverages28.18×
05Jason SegelMovies & TV20.00×
06Tobias HarrisSports20.00×
07Erin AndrewsSports20.00×
08Tim DuncanSports20.00×
09Simon HelbergMovies & TV20.00×
10Christian PulisicSports15.16×
11Josh DuhamelFashion & Accessoires14.70×
12Jane GoodallPets & Animals14.62×
13Austin Powers (film series)Movies & TV14.55×
14RemittanceBusiness & Career14.52×
15Jason SudeikisMovies & TV13.45×
16Sharon OsbourneMovies & TV10.18×
17Winona RyderMovies & TV8.62×
18InnovationBusiness & Career6.15×
19American ExpressBusiness & Career5.24×
20Indeed.comBusiness & Career3.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DIGIDAY: audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DIGIDAY: audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.97×
Career OrientationPOWER1.88×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DIGIDAY: audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
Pet OwnershipJOY0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DIGIDAY: have in United States?

DIGIDAY: has an estimated audience of 54,644 people in United States, concentrated in New York and California.

02

What is the gender split and age of DIGIDAY: fans?

64.1% of DIGIDAY: fans are female, 35.9% are male, with an average age of 35.8 years.

03

Which brands do DIGIDAY: fans like most?

DIGIDAY: fans show strongest brand affinity for Boarding school (88.06×), Cub Foods (60.95×), and Jane Goodall (14.62×) over the country average.

04

Where do DIGIDAY: fans live in United States?

DIGIDAY: fans in United States are most concentrated in New York (reach ~10K), California (reach ~8K), and Texas (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do DIGIDAY: fans also like?

Beyond DIGIDAY: itself, the audience over-indexes on Cub Foods (60.95×), Jane Goodall (14.62×), Veggie burger (28.18×), and Goodwill Industries (34.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See DIGIDAY: audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DIGIDAY:. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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