Rascasse Audience Intelligence

Goodwill Industries Audience in United States

A data profile of the people who buy, follow and care about Goodwill Industries in United States — modelled from more than twelve digital signal sources. Goodwill Industries has an estimated audience of 1,036,050 people in United States.

#208among NGO / Political Party in United States#1523in Business & Career

The average Goodwill Industries fan in United States is 44.2 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Pennsylvania, California.

Top brand affinities include Jack Black, Savers, Dollar General, with strongest over-indexing on Jack Black (41.47× the country average).

Demographically, the Goodwill Industries audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goodwill Industries fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Jack Black.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goodwill Industries profile in United States.

Audience size
1M
in United States
Gender
73.5%♀
26.5% male
Age
44.2
average years
Country rank
#23125
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goodwill Industries fans

73.5% are female, 26.5% are male, average age 44.2.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Goodwill Industries audience in United States
MetricValue
Female73.5%
Male26.5%
Average age44.2
Estimated audience size1,036,050
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Goodwill Industries audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

88.7%

of the worldwide Goodwill Industries audience comes from United States.

Worldwide audience distribution share by country for Goodwill Industries
CountryShare
United States88.7%
Canada4.9%
India2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goodwill Industries audience in United States is strongest.

Fig. 05

Top regions by affinity

Goodwill Industries fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K13.59×
02Pennsylvania~100K4.17×
03Oregon~50K4.11×
04North Carolina~50K1.63×
05Louisiana~20K1.52×
06Kansas~10K1.39×
07Oklahoma~10K1.25×
08Nebraska~6K1.16×
09Washington~20K1.14×
10Maryland~20K1.12×
11Michigan~30K1.04×
12Indiana~20K0.98×
13West Virginia~5K0.97×
14Kentucky~10K0.92×
15Wisconsin~10K0.90×
16Tennessee~20K0.89×
17California~100K0.88×
18Illinois~30K0.87×
19Arkansas~7K0.85×
20North Dakota~2K0.81×
21Vermont~1K0.81×
22Alaska~2K0.80×
23New York~50K0.79×
24Washington, District of Columbia~2K0.77×
25South Dakota~2K0.76×
26Delaware~2K0.75×
27Idaho~4K0.74×
28Montana~2K0.74×
29Texas~60K0.73×
30Maine~3K0.72×
31Rhode Island~2K0.71×
32Iowa~6K0.68×
33New Mexico~4K0.68×
34Hawaii~3K0.68×
35New Hampshire~3K0.67×
36Colorado~10K0.66×
37South Carolina~10K0.66×
38Arizona~10K0.65×
39Nevada~7K0.65×
40Mississippi~6K0.65×
41Florida~40K0.62×
42Virginia~10K0.59×
43Connecticut~6K0.57×
44Georgia~20K0.56×
45Alabama~8K0.56×
46Missouri~9K0.54×
47Utah~5K0.51×
48Massachusetts~10K0.50×
49Minnesota~7K0.48×
50New Jersey~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Goodwill Industries, United States
0.45×1.00×13.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goodwill Industries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goodwill Industries audience
#·InterestCategoryAffinity×
01Jack BlackMovies & TV41.47×
02The Prince of EgyptMovies & TV14.11×
03SaversShopping11.50×
04Ollie's Bargain OutletShopping4.99×
05MeijerShopping2.57×
06Family DollarFashion & Accessoires2.26×
07Dollar TreeShopping2.19×
08Dollar GeneralShopping2.13×
09Five BelowShopping1.98×
10MarshallsFashion & Accessoires1.84×
11T.J.MaxxShopping1.78×
12Hobby LobbyHome & Garden1.75×
13J. C. PenneyShopping1.73×
14Discount storesShopping1.72×
15JesusPolitics & Society1.66×
16WalgreensShopping1.57×
17SymptomHealth1.56×
18Kohl'sShopping1.55×
19Shopping mallsShopping1.55×
20Heart (novel)Literature1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goodwill Industries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goodwill Industries audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.79×
Price SensitivityPREMIUM1.43×
ExtroversionTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goodwill Industries audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Pet OwnershipJOY1.01×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goodwill Industries have in United States?

Goodwill Industries has an estimated audience of 1,036,050 people in United States, concentrated in Ohio and Pennsylvania.

02

What is the gender split and age of Goodwill Industries fans?

73.5% of Goodwill Industries fans are female, 26.5% are male, with an average age of 44.2 years.

03

Which brands do Goodwill Industries fans like most?

Goodwill Industries fans show strongest brand affinity for Jack Black (41.47×), Savers (11.5×), and Dollar General (2.13×) over the country average.

04

Where do Goodwill Industries fans live in United States?

Goodwill Industries fans in United States are most concentrated in Ohio (reach ~400K), Pennsylvania (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Goodwill Industries fans also like?

Beyond Goodwill Industries itself, the audience over-indexes on Savers (11.5×), Dollar General (2.13×), Dollar Tree (2.19×), and Hobby Lobby (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Goodwill Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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